Webinar & Design Series Archives
The following supporting materials are helpful tools when accessing the FTD Webinar & Design Series at a later date. The coordinating webinars & design shows can be found at FTD Mercury Network, the florist YouTube channel.
Virtual Design Shows |
Finance |
Holiday |
Marketing |
Merchandising
Sales & Customer Service |
Shop Operations |
Mercury POS
Virtual Design Shows 
Upward Trends in Sympathy Sales Call for a Fresh Look
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Body Flowers...the Finishing Touch
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Valentine's Day Trends with Keith
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Home for the Holidays with Ann
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Gathered: Rustic, Autumn-Inspired Designs by Jacob
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Weddings with Style...Rescheduled
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Designing Everyday with Deborah
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Finance
How to Plan, Prepare and Forecast the Rest of 2020
How to Plan, Prepare and Forecast the Rest of 2020 - Presentation |
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Payroll: Scheduling for Profit
Payroll: Scheduling for Profit - Presentation |
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Payroll: Targets, Analysis and Incentives
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Trimming Your Cost of Goods
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Maximizing Your Profit with FTD
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Best Practices for Benchmarking
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Drive Profits by Understanding Your Cost of Goods Sold
Drive Profits by Understanding Your Cost of Goods Sold - Presentation |
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Prepare to be Profitable
Prepare to be Profitable - Presentation |
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Holiday
| 3-PART WEBINAR SERIES From Stems to Social Media: How to Have a Strategically Successful Holiday Plan Holidays are some of the busiest times of the year for flower shops, and preparation before the rush is key to success. Designed for the new florist and the tenured professional, this series will feature three retail florists sharing best practices on how to create a holistic holiday plan for more business and outstanding customer satisfaction from how to prepare operations for streamlined workflows to engaging customers in creative ways. 
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Marketing
What Your Customers Say Matters
What Your Customers Say Matters - Presentation |
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Creating Killer Content Quickly
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The World Has Changed And So Must Your Marketing!
The World Has Changed And So Must Your Marketing! - Presentation |
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Social Strategy: Paid vs. Organic
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Social Media and Your Digital Presence in a Crisis
Social Media and Your Digital Presence in a Crisis - Presentation |
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How to Get a Flood of New Customers (For Little or No Money)
How to Get a Flood of New Customers (For Little or No Money) - Presentation |
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Using Stories to Maximize Your Facebook and Instagram Success
Using Stories to Maximize Your Facebook and Instagram Success - Presentation |
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Social Media Measurements - How to Grow Your Results by Looking at Data
Social Media Measurements - How to Grow Your Results by Looking at Data - Presentation |
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Getting the Good, Dealing with the Ugly
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Seven Trends in Social Media Seven Trends in Social Media |
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Developing a Multi-Generational Marketing Approach
Developing a Multi-Generational Marketing Approach - |
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Building an Integrated Marketing Plan
Building an Integrated Marketing Plan - Presentation |
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Growing Your Business on Instagram
Growing Your Business on Instagram - Presentation |
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What's the Interest in Pinterest?
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Results-Driven Visual Social Media Marketing
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Market Your Brand - Grow Your Business
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Merchandising
American Floral Trends Forecast 2020-2021: American Floral Trends Forecast 2020-2021 - Presentation |
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Revenue-Generating Merchandising Tactics
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Holiday Merchandising Magic
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Merchandising 9-1-1
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Visual Impact Merchandising to Drive Sales
Visual Impact Merchandising to Drive Sales - Presentation |
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Sales & Customer Service
Delivering a Best-in-Class Customer Experience - Together
Delivering a Best-in-Class Customer Experience - Together - Presentation |
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Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales!
Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales! - Presentation |
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Selling to Increase Sales & Profits
Selling to Increase Sales & Profits - Presentation |
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Reviving Sympathy Sales
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Wow Customers with Amazing Customer Service
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Pump Up the Profits in Your Wedding Business
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Shop Operations
People Power - The Energy That Propels Your Store
People Power - The Energy That Propels Your Store - Presentation |
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Three Ways to Get More Cash Out of Your Business
Three Ways to Get More Cash Out of Your Business - Presentation |
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Hiring for Results
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Quality Matters - Improving Customer Satisfaction
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Profitability Starts with Educated Buying
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Floral Care & Handling Tips to Boost Your Bottom Line
Floral Care & Handling Tips to Boost Your Bottom Line - Presentation |
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Five Actions to Take to Improve your Shop's Cybersecurity
Five Actions to Take to Improve Your Shop's Cybersecurity - Presentation |
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Get More Productive! Experience Less Stress, |
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Trade Secrets of Successful Retailers
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Five Keys to Family Business Success
Creating a Culture of Accountability - Article |
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Creating Independent Employees
Creating Independent Employees - Presentation |
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Building Your A-Team
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You Aren't Going to Find Great Employees; You Aren't Going to Find Great Employees... - Presentation |
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Mercury POS
Mercury Administration
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Order Entry/POS Shortcuts
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Delivery Module and Mobile App
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