Webinar & Design Series Archives
The following supporting materials are helpful tools when accessing the FTD Webinar & Design Series at a later date. The coordinating webinars & design shows can be found at FTD Mercury Network, the florist YouTube channel.
Virtual Design Shows |
Finance |
Holiday |
Marketing |
Merchandising
Sales & Customer Service |
Shop Operations |
Mercury POS
Virtual Design Shows 
Valentine's Day Trends with Keith
FTD Education Consultant J. Keith White AIFD will showcase four distinctive color and style trends for the upcoming Valentine's Day holiday. From his home state of Texas, Keith will be demonstrating floral design tips and techniques to help you have a successful start to 2021. |
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Home for the Holidays with Ann
The holidays are a time of family and tradition. Join FTD Education Consultant Ann Jordan AIFD as we deck the halls and ring in some Christmas cheer from the Blue Ridge Mountains of North Carolina. Let's celebrate America's favorite time to decorate, learn the latest trends in floral accents for home decor, and a few survival skills to get through it all. |
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Gathered: Rustic, Autumn-Inspired Designs by Jacob
FTD Education Consultant Jacob McCall AIFD will showcase a fun, inspiring collection of fall designs to kick start the autumnal season from his home in rural Florida. Rich florals and rustic textures blend seamlessly into gorgeous creations. In this program, Jacob will delight you with his southern charm and expertise on design and color. |
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Weddings with Style...Rescheduled
FTD Education Consultant Ian Prosser AIFD, owner of Ian Prosser Productions in Tampa, FL, will offer a glimpse at current wedding design trends as a result of COVID-19. As a leading wedding and event designer, Ian will share essential business tips showing how florists can tackle the “new normal” of postponed weddings and how to manage the costs involved. |
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Designing Everyday with Deborah
FTD Education Consultant Deborah De La Flor AIFD shares her everyday design style from her flower shop in Cooper City, Florida. As a retail florist owner of De La Flor Florist & Gardens, Deb will teach you valuable tips and tricks about how to adapt your business to ever changing situations. |
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Finance
How to Plan, Prepare and Forecast the Rest of 2020
How to Plan, Prepare and Forecast the Rest of 2020 - Presentation |
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Payroll: Scheduling for Profit
Payroll: Scheduling for Profit - Presentation |
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Payroll: Targets, Analysis and Incentives
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Trimming Your Cost of Goods
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Maximizing Your Profit with FTD
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Best Practices for Benchmarking
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Drive Profits by Understanding Your Cost of Goods Sold
Drive Profits by Understanding Your Cost of Goods Sold - Presentation |
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Prepare to be Profitable
Prepare to be Profitable - Presentation |
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Holiday
Preparing for Mother's Day in the Midst of a Crisis
Preparing for Mother's Day in the Midst of a Crisis - Presentation |
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Five Holiday Must-Dos to Increase Sales
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Holiday Selling Secrets Revealed
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Prepare for a Stress-Free Holiday |
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Preparing for a Successful Holiday Season
Preparing for a Successful Holiday Season - Presentation |
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Marketing
What Your Customers Say Matters
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Creating Killer Content Quickly
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The World Has Changed And So Must Your Marketing!
The World Has Changed And So Must Your Marketing! - Presentation |
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Social Strategy: Paid vs. Organic
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Social Media and Your Digital Presence in a Crisis
Social Media and Your Digital Presence in a Crisis - Presentation |
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How to Get a Flood of New Customers (For Little or No Money)
How to Get a Flood of New Customers (For Little or No Money) - Presentation |
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Using Stories to Maximize Your Facebook and Instagram Success
Using Stories to Maximize Your Facebook and Instagram Success - Presentation |
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Social Media Measurements - How to Grow Your Results by Looking at Data
Social Media Measurements - How to Grow Your Results by Looking at Data - Presentation |
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Getting the Good, Dealing with the Ugly
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Seven Trends in Social Media Seven Trends in Social Media |
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Developing a Multi-Generational Marketing Approach
Developing a Multi-Generational Marketing Approach - |
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Building an Integrated Marketing Plan
Building an Integrated Marketing Plan - Presentation |
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Growing Your Business on Instagram
Growing Your Business on Instagram - Presentation |
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What's the Interest in Pinterest?
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Results-Driven Visual Social Media Marketing
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Market Your Brand - Grow Your Business
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Merchandising
American Floral Trends Forecast 2020-2021: American Floral Trends Forecast 2020-2021 - Presentation |
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Revenue-Generating Merchandising Tactics
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Holiday Merchandising Magic
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Merchandising 9-1-1
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Visual Impact Merchandising to Drive Sales
Visual Impact Merchandising to Drive Sales - Presentation |
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Sales & Customer Service
Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales!
Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales! - Presentation |
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Selling to Increase Sales & Profits
Selling to Increase Sales & Profits - Presentation |
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Reviving Sympathy Sales
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Wow Customers with Amazing Customer Service
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Pump Up the Profits in Your Wedding Business
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Shop Operations
Three Ways to Get More Cash Out of Your Business
Three Ways to Get More Cash Out of Your Business - Presentation |
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Hiring for Results
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Quality Matters - Improving Customer Satisfaction
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Profitability Starts with Educated Buying
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Floral Care & Handling Tips to Boost Your Bottom Line
Floral Care & Handling Tips to Boost Your Bottom Line - Presentation |
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Five Actions to Take to Improve your Shop's Cybersecurity
Five Actions to Take to Improve Your Shop's Cybersecurity - Presentation |
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Get More Productive! Experience Less Stress, |
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Trade Secrets of Successful Retailers
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Five Keys to Family Business Success
Creating a Culture of Accountability - Article |
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Creating Independent Employees
Creating Independent Employees - Presentation |
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Building Your A-Team
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You Aren't Going to Find Great Employees; You Aren't Going to Find Great Employees... - Presentation |
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Mercury POS
Mercury Administration
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Order Entry/POS Shortcuts
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Delivery Module and Mobile App
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