Webinar & Design Series Archives

The following supporting materials are helpful tools when accessing the FTD Webinar & Design Series at a later date. The coordinating webinars & design shows can be found at FTD Mercury Network, the florist YouTube channel.

 

Virtual Design Shows  |  E-commerce Webinar Series  |  Social Media Workshop  |  Finance  |  Holiday  |  Marketing  |  Merchandising  |  Sales & Customer Service  |  Shop Operations  |  Mercury POS


Virtual Design Shows

American Floral Trends 2025-2026: Your Gateway to Inspiration
J. Keith White AIFD
FTD Education Consultant

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Mastering the Art of Cascading Armatures
Samantha Bates AIFD
FTD Education Consultant

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The ART of Merchandising
Jacob McCall AIFD
FTD Education Consultant

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The ART of Customer Service
Jacob McCall AIFD
FTD Education Consultant

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Good Bones: The Mechanics of Design
Ann Jordan AIFD
FTD Education Consultant

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Designed for Success: Your Plan for a Profitable Mother’s Day
Randy Wooten AIFD
FTD Education Consultant

Designed for Success Tips Adobe Acrobat PDF

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A Fresh Look for Valentine’s Day and Spring
Deborah De La Flor AIFD
FTD Education Consultant

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Boosting Sales with Micro Occasions
Ann Jordan AIFD
FTD Education Consultant

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Holiday Designs with a Profitable Twist
Suzie Kostick AIFD

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Be the Expert: Utilizing American Floral Trends® in Your Designs
J. Keith White AIFD
FTD Education Consultant

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Elevating Your Botanical Business
Samantha Bates AIFD
Owner, Especially For You Floral

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Techniques of Design 2: Let's Kick It Up!
Ann Jordan AIFD
FTD Education Consultant

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The Art of Masterful Hand-Tied Bouquets
J. Keith White AIFD
FTD Education Consultant

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Be Creative (and Profitable) with a Plan at Valentine's Day
Randy Wooten AIFD
FTD Education Consultant

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Deck the Halls with Ian
Ian Prosser AIFD
FTD Education Consultant

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Techniques of Design: Adding Creative Flair
Ann Jordan AIFD
FTD Education Consultant

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Picture Perfect
Suzie Kostick AIFD

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Revisiting and Reinvesting in Everyday Designs
Randy Wooten AIFD
FTD Education Consultant

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Tropical Paradise: Arrangements with an Exotic Touch
Deborah De La Flor AIFD
FTD Education Consultant

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Upward Trends in Sympathy Sales Call for a Fresh Look
Randy Wooten AIFD
FTD Education Consultant

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Body Flowers...the Finishing Touch
Ann Jordan AIFD
FTD Education Consultant

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Valentine's Day Trends with Keith
J. Keith White AIFD
FTD Education Consultant

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Home for the Holidays with Ann
Ann Jordan AIFD
FTD Education Consultant

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Gathered: Rustic, Autumn-Inspired Designs by Jacob
Jacob McCall AIFD
FTD Education Consultant

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Weddings with Style...Rescheduled
Ian Prosser AIFD
FTD Education Consultant

Weddings with Style...Rescheduled - Flowers and Supplies Adobe Acrobat PDF

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Designing Everyday with Deborah
Deborah De La Flor AIFD
FTD Education Consultant

Designing Everyday with Deborah - Flowers and Supplies Adobe Acrobat PDF

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E-commerce Webinar Series

Mastering E-commerce: A 5-Part Webinar Series for Success
Are you ready to elevate your e-commerce business and drive more online sales? In this 5-part webinar series, digital expert Krista Neher will guide you through the essentials of creating a successful e-commerce strategy.

Krista Neher - Founder & CEO, Boot Camp Digital

PART 1
Building an E-commerce Strategy

Building an E-commerce Strategy - Presentation Adobe Acrobat PDF
E-commerce Website Checklist Adobe Acrobat PDF
Websites Contact Info and Forms Checklist Adobe Acrobat PDF
Conversion Rate Optimization Quick Start Guide Adobe Acrobat PDF

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PART 2
Creating a Strong Online Presence

Creating a Strong Online Presence - Presentation Adobe Acrobat PDF
Google My Business Quick Start Guide Adobe Acrobat PDF
Local SEO Quick Start Guide Adobe Acrobat PDF
Online Reviews Playbook Adobe Acrobat PDF

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PART 3
Launching a Social Media Plan for Results

Launching a Social Media Plan for Results - Presentation Adobe Acrobat PDF
Social Media Resources Adobe Acrobat PDF

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PART 4
Crafting Content & Community on Social Media

Crafting Content & Community on Social Media - Presentation Adobe Acrobat PDF
Content Optimization Quick Start Guide Adobe Acrobat PDF
Content Strategy Cheat Sheet Adobe Acrobat PDF
Social Network Best Practices Adobe Acrobat PDF

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Social Media Workshop

Social Media Strategy: The Good, The Bad, and The Ugly
When it comes to social media, many organizations get started by just "doing it" without a clear idea of what they want to achieve. While getting going is important, starting with a clear strategy will improve the value of your execution over time. Both small businesses and large corporations alike often start without a clear strategy in place to drive their results. By having that clear strategy in place, participants will be able to understand clearly how social media can impact their organization and be able to build a plan that drives results.

Krista Neher - Founder & CEO, Boot Camp Digital

WORKSHOP 1
Social Media Strategy for Small Businesses
[Download Presentation Adobe Acrobat PDF]

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WORKSHOP 2
Overview of Social Channels and Strategies
[Download Presentation Adobe Acrobat PDF]

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WORKSHOP 3
How to Prioritize your Efforts on Social Media
[Download Presentation Adobe Acrobat PDF]

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Finance

Making the Most of Your Cash Flow
Derrick Myers, CPA, CFP - President
Crockett, Myers & Associates

Making the Most of Your Cash Flow - Presentation Adobe Acrobat PDF

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How to Plan, Prepare and Forecast the Rest of 2020
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

How to Plan, Prepare and Forecast the Rest of 2020 - Presentation Adobe Acrobat PDF

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Payroll: Scheduling for Profit
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Payroll: Scheduling for Profit - Presentation Adobe Acrobat PDF
Payroll Budget Calculator Microsoft Excel

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Holiday

It's Beginning to Look a Lot Like...The Holiday Rush!
Jennifer Karsner and Erin Green
Marketing Consultants

It's Beginning to Look a Lot Like...The Holiday Rush! - Presentation Adobe Acrobat PDF

Holiday Marketing Guide - Handout Adobe Acrobat PDF

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3-PART WEBINAR SERIES

From Stems to Social Media: How to Have a Strategically Successful Holiday Plan
Holidays are some of the busiest times of the year for flower shops, and preparation before the rush is key to success. Designed for the new florist and the tenured professional, this series will feature three retail florists sharing best practices on how to create a holistic holiday plan for more business and outstanding customer satisfaction from how to prepare operations for streamlined workflows to engaging customers in creative ways.


Moderator
Keith Harbison AIFD
Quality Team
FTD

Panelist
Leah Van Ness
Montville Florist
Uncasville, CT

Panelist
Jonathan Morrissey
Rich Mar Florist
Allentown, PA

Panelist
Stacie Lee Banks
Lee's Flower & Card Shop
Washington, DC


PART 1
Plan, Prepare and Execute with Efficiency

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PART 2
How to Get Customers Online and Through the Door

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PART 3
Creating Happy (And Repeat) Customers

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Marketing

Unlocking Instagram: Elevate Your Store’s Social Presence
Carly Stroud
Marketing Consultant

Unlocking Instagram: Elevate Your Store’s Social Presence - Presentation Adobe Acrobat PDF

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Mercury Online – A Website that Works for You
Carly Stroud, Marketing Consultant
Aaron Csorba, FTD Sr. Product Manager of Mercury Solutions

Mercury Online – A Website that Works for You - Presentation Adobe Acrobat PDF

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Like, Share & Grow Your Business
Carly Stroud
Marketing Consultant

Like, Share & Grow Your Business - Presentation Adobe Acrobat PDF

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Five Ways to Generate More Orders for Your Website
Carly Stroud
Marketing Consultant

Five Ways to Generate More Orders for Your Website - Presentation Adobe Acrobat PDF

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What is SEO? Learn the Basics of Search Engine Optimization
Marisol Chase and Cameron Archibald
Marketing Consultants

What is SEO? Learn the Basics of Search Engine Optimization - Presentation Adobe Acrobat PDF

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Five Crucial Marketing Metrics to Track for Success
Tracy Oswald and Marisol Chase
Marketing Consultants

Five Crucial Marketing Metrics to Track for Success - Presentation Adobe Acrobat PDF

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Organic vs. Paid Social: The Perfect Pair
Tracy Oswald and Keri Rivera
Marketing Consultants

Organic vs. Paid Social: The Perfect Pair - Presentation Adobe Acrobat PDF

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What Is PPC? Learn the Basics of Pay-Per-Click Marketing
Tracy Oswald and Keri Rivera
Marketing Consultants

What Is PPC? Learn the Basics of Pay-Per-Click Marketing - Presentation Adobe Acrobat PDF

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Making Sense of the Dollars & Cents
Tracy Oswald and Kim Sherlock
Marketing Consultants

Making Sense of the Dollars & Cents - Presentation Adobe Acrobat PDF

Making Sense of the Dollars & Cents - Workbook Adobe Acrobat PDF

Making Sense of the Dollars & Cents - Media Plan Worksheet Microsoft Excel

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It's Beginning to Look a Lot Like...The Holiday Rush!
Jennifer Karsner and Erin Green
Marketing Consultants

It's Beginning to Look a Lot Like...The Holiday Rush! - Presentation Adobe Acrobat PDF

Holiday Marketing Guide - Handout Adobe Acrobat PDF

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Are You Ready For Your Close Up?
Suzie Kostick AIFD

Are You Ready For Your Close Up? - Presentation Adobe Acrobat PDF

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Social Media in 2021 - What Works and Where to Focus
Krista Neher - CEO, Boot Camp Digital

Social Media in 2021 - What Works and Where to Focus - Presentation Adobe Acrobat PDF

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What Your Customers Say Matters
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

What Your Customers Say Matters - Presentation Adobe Acrobat PDF
Lo Que Dicen Tus Clientes Importa - presentación Adobe Acrobat PDF

Watch Now  Ver Video


Creating Killer Content Quickly
Krista Neher - CEO, Boot Camp Digital

Creating Killer Content Quickly - Presentation Adobe Acrobat PDF

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The World Has Changed And So Must Your Marketing!
Bob Negen - Co-Founder, WhizBang! Training

The World Has Changed And So Must Your Marketing! - Presentation Adobe Acrobat PDF

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Social Strategy: Paid vs. Organic
Krista Neher - CEO, Boot Camp Digital

Social Strategy: Paid vs. Organic - Presentation Adobe Acrobat PDF

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Social Media and Your Digital Presence in a Crisis
Krista Neher - CEO, Boot Camp Digital

Social Media and Your Digital Presence in a Crisis - Presentation Adobe Acrobat PDF

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How to Get a Flood of New Customers (For Little or No Money)
Susan Negen - Co-Founder, WhizBang! Training

How to Get a Flood of New Customers (For Little or No Money) - Presentation Adobe Acrobat PDF

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Merchandising

Get Your Website Ready for the Holidays
Presented by:
Paul Denton
Shopify Merchant Success Manager

Best Practices for Website Merchandising - Presentation Adobe Acrobat PDF

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American Floral Trends Forecast 2020-2021:
Turning Trends into Dollars

Presented by J. Keith White AIFD - FTD Education Consultant

American Floral Trends Forecast 2020-2021 - Presentation Adobe Acrobat PDF
American Floral Trends Forecast 2020-2021 - Report Adobe Acrobat PDF

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Sales & Customer Service

How To Create a Service Culture That Sells
Bob Negen
Co-Founder, WhizBang! Retail Training

How To Create a Service Culture That Sells - Presentation Adobe Acrobat PDF
Creating a Service Culture That Sells Gold Star Game Plan - Action Plan Adobe Acrobat PDF

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The Customer Experience: Climbing The Customer Service Pyramid
Bob Negen
Co-Founder, WhizBang! Retail Training

The Customer Experience: Climbing The Customer Service Pyramid - Presentation Adobe Acrobat PDF
Customer Service Gold Star Game Plan - Action Plan Adobe Acrobat PDF

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"Deliver" A Best-in-Class Experience
Keith Harbison AIFD
FTD Senior Manager, Quality

Sidney Burngasser
FTD Director, CX Insights

"Deliver" A Best-in-Class Experience - Presentation Adobe Acrobat PDF

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Delivering a Best-in-Class Customer Experience - Together
Sidney Burngasser
FTD Director of Customer Advocacy

Delivering a Best-in-Class Customer Experience - Together - Presentation Adobe Acrobat PDF

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Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales!
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales! - Presentation Adobe Acrobat PDF

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Shop Operations

Unleash Your E-commerce Potential with Mercury Online
Aaron Csorba
Sr. Product Manager, Mercury Solutions

Unleash Your E-commerce Potential with Mercury Online - Presentation Adobe Acrobat PDF

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Why Being Nimble is Necessary for your Floral Business in 2022
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

Why Being Nimble is Necessary for your Floral Business in 2022 - Presentation Adobe Acrobat PDF

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People Power - The Energy That Propels Your Store
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

People Power - The Energy That Propels Your Store - Presentation Adobe Acrobat PDF

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Three Ways to Get More Cash Out of Your Business
Presented by Dan Jablons - Owner, Retail Smart Guys

Three Ways to Get More Cash Out of Your Business - Presentation Adobe Acrobat PDF

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Hiring for Results
Glenna Hecht - President & Founder, Humanistic Consulting

Hiring for Results - Presentation Adobe Acrobat PDF

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Quality Matters - Improving Customer Satisfaction
Keith Harbison AIFD
FTD Senior Manager of Quality Assurance

Improving Customer Satisfaction - Presentation Adobe Acrobat PDF

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Profitability Starts with Educated Buying
Randy Wooten AIFD - FTD Education Consultant

Profitability Starts with Educated Buying - Presentation Adobe Acrobat PDF

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Floral Care & Handling Tips to Boost Your Bottom Line
Steve Daum - Director of Superflor Technologies, Floralife®

Floral Care & Handling Tips to Boost Your Bottom Line - Presentation Adobe Acrobat PDF

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Mercury POS

Mercury Administration
Looking for ways to streamline store operations? During this webinar, we will go through Mercury Administration in Mercury POS to set up your default settings. Find out how to add employees and set their permissions, how to create abbreviation codes and send to codes and how to use your invoices to market your shop.

Handout - Mercury Administration Adobe Acrobat PDF

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Order Entry/POS Shortcuts
Increased efficiency correlates to increased profitability. In this webinar, learn the shortcuts in Mercury POS that will make it easier and faster to enter orders. In addition, gain knowledge on how to process multiple ticket and recipient orders, and learn how to use the retail-to-go app for quick sales.

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Delivery Module and Mobile App
With delivery being the final step to create an exceptional customer experience, marking orders delivered in Mercury POS is very important. In this webinar, discover several ways to mark your orders delivered using the Delivery module, Dashboard and Mercury Mobile App. Learn how to create delivery routes for your drivers to promote better efficiency.

Handout - Delivery Module and Mobile App Adobe Acrobat PDF

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