The FTD How-To Video Series provides invaluable floral business and design tips to help grow your local business. These FREE two-minute videos featuring FTD Education Consultants and AIFD designers were created to help you learn at your leisure without leaving your shop. They offer the perfect opportunity to expand your skills or train employees in just minutes.
Design | Marketing | Merchandising | Profitability | Trends | Holiday
Accessorizing Wedding Bouquets Presented by FTD Education Consultant Jacob McCall AIFD In this video, Jacob showcases quick and easy tips for accessorizing wedding bouquets to increase sales while making your bride’s wedding day dreams come true. |
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Floral Design Techniques – Shadowing & Sheltering Presented by FTD Education Consultant Tina Coker AIFD In this video, Tina reveals innovative ways to improve profitability by using the shadowing and sheltering design techniques. |
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Floral Design Techniques - Framing & Braiding Presented by FTD Education Consultant Tina Coker AIFD In this video, Tina shares innovative ways to improve profitability with the framing and braiding design techniques. |
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Multi-Use Containers Presented by FTD Education Consultant Tina Coker AIFD In this video, Tina demonstrates how to increase your profits by turning inventory with alternate uses for your holiday and everyday containers. |
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Branding Your Arrangements Presented by FTD Education Consultant Randy Wooten AIFD In this video, Randy illustrates the importance of branding your floral arrangements to separate your designs from the competition with several tips and ideas to get you started. |
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Customizing Sympathy Designs Presented by FTD Education Consultant Randy Wooten AIFD In this video, Randy demonstrates how to capture more business in today's sympathy market with new ideas for customizing designs that bring to life the essence of the loved one. |
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Design Tips for Body Flowers Presented by FTD Education Consultant Ann Jordan AIFD In this video, Ann establishes new tips and tricks to wow the Millennial market with beautiful body flowers that can save you time and increase your profits. |
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Floral Design Techniques - Basing Presented by FTD Education Consultant Ann Jordan AIFD In this video, Ann demonstrates innovative ways to improve profitability with design using basing techniques such as pillowing, terracing and pavé. |
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Wedding Bouquet Embellishments Presented by FTD Education Consultant J. Keith White AIFD In this video, Keith demonstrates quick and easy techniques for embellishing a standard wedding bouquet that will appeal to any bride's taste to help you capture more wedding business and increase add-on sales. |
Reminder Marketing Presented by FTD Education Consultant Tina Coker AIFD In this video, Tina illustrates the importance and ease of reminder marketing to help you drive repeat sales with several tips and ideas to get you started. |
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Photography Tips for Social Media Presented by FTD Education Consultant Randy Wooten AIFD In this video, Randy shares pointers for taking beautiful photographs to use on your social media platforms that create an emotional connection with consumers, which can turn into increased sales. |
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Branding Your Arrangements Presented by FTD Education Consultant Randy Wooten AIFD In this video, Randy illustrates the importance of branding your floral arrangements to separate your designs from the competition with several tips and ideas to get you started. |
Merchandising - Color Blocking Presented by FTD Education Consultant J. Keith White AIFD In this video, Keith illustrates creative ways to utilize color blocking techniques as a visual approach to help improve customer appeal and maximize sales. |
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Merchandising - Holiday Displays Presented by FTD Education Consultant J. Keith White AIFD In this video, Keith shares his secrets for maximizing your staff without increasing your payroll by creating impactful holiday displays that act as "silent salespeople" to drive additional sales. |
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Merchandising - Storefront Presented by FTD Education Consultant J. Keith White AIFD In this video, Keith reveals new ways to drive traffic into your store with visually appealing, attention-grabbing displays for your shop's storefront. |
Floral Design Techniques – Shadowing & Sheltering Presented by FTD Education Consultant Tina Coker AIFD In this video, Tina reveals innovative ways to improve profitability by using the shadowing and sheltering design techniques. |
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Floral Design Techniques - Framing & Braiding Presented by FTD Education Consultant Tina Coker AIFD In this video, Tina shares innovative ways to improve profitability with the framing and braiding design techniques. |
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Multi-Use Containers Presented by FTD Education Consultant Tina Coker AIFD In this video, Tina demonstrates how to increase your profits by turning inventory with alternate uses for your holiday and everyday containers. |
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Holiday Productivity Presented by FTD Education Consultant Jacob McCall AIFD In this video, Jacob shares a variety of tips about productivity to help you increase profitability during peak holiday periods. |
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Designing for Profitability Presented by FTD Education Consultant Ann Jordan AIFD In this video, Ann reveals several tips for increasing profitability at the design bench as well as savvy sales techniques to cut costs and improve your bottom line. |
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Floral Design Techniques - Basing Presented by FTD Education Consultant Ann Jordan AIFD In this video, Ann demonstrates innovative ways to improve profitability with design using basing techniques such as pillowing, terracing and pavé. |
2014-2015 Floral Trends Presented by FTD Education Consultant Ann Jordan AIFD In this video, Ann showcases the latest floral trends and shares tips for buying trend-forward flowers, foliage, containers and accents, offering inspiration to help you appeal to any customer. |
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2014-2015 Younger Generation Trends Presented by FTD Education Consultant Randy Wooten AIFD In this video, Randy shows us how to capture the Millennial market to ensure the future of the industry by translating the latest floral trends into designs that speak to their bold and youthful energy. |
Holiday Productivity Presented by FTD Education Consultant Jacob McCall AIFD In this video, Jacob shares a variety of tips about productivity to help you increase profitability during peak holiday periods. |
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Merchandising - Holiday Displays Presented by FTD Education Consultant J. Keith White AIFD In this video, Keith shares his secrets for maximizing your staff without increasing your payroll by creating impactful holiday displays that act as "silent salespeople" to drive additional sales. |