FTD How-To Video Series

The FTD How-To Video Series provides invaluable floral business and design tips to help grow your local business. These FREE two-minute videos featuring FTD Education Consultants and AIFD designers were created to help you learn at your leisure without leaving your shop. They offer the perfect opportunity to expand your skills or train employees in just minutes.

 

Design  |  Marketing  |  Merchandising  |  Profitability  |  Trends  |  Holiday


Design

Accessorizing Wedding Bouquets
Presented by FTD Education Consultant
Jacob McCall AIFD


In this video, Jacob showcases quick and easy tips for accessorizing wedding bouquets to increase sales while making your bride’s wedding day dreams come true.
Floral Design Techniques –
Shadowing & Sheltering

Presented by FTD Education Consultant
Tina Coker AIFD


In this video, Tina reveals innovative ways to improve profitability by using the shadowing and sheltering design techniques.
Floral Design Techniques - Framing & Braiding
Presented by FTD Education Consultant
Tina Coker AIFD


In this video, Tina shares innovative ways to improve profitability with the framing and braiding design techniques.
Multi-Use Containers
Presented by FTD Education Consultant
Tina Coker AIFD


In this video, Tina demonstrates how to increase your profits by turning inventory with alternate uses for your holiday and everyday containers.
Branding Your Arrangements
Presented by FTD Education Consultant
Randy Wooten AIFD


In this video, Randy illustrates the importance of branding your floral arrangements to separate your designs from the competition with several tips and ideas to get you started.
Customizing Sympathy Designs
Presented by FTD Education Consultant
Randy Wooten AIFD


In this video, Randy demonstrates how to capture more business in today's sympathy market with new ideas for customizing designs that bring to life the essence of the loved one.
Design Tips for Body Flowers
Presented by FTD Education Consultant
Ann Jordan AIFD


In this video, Ann establishes new tips and tricks to wow the Millennial market with beautiful body flowers that can save you time and increase your profits.
Floral Design Techniques - Basing
Presented by FTD Education Consultant
Ann Jordan AIFD


In this video, Ann demonstrates innovative ways to improve profitability with design using basing techniques such as pillowing, terracing and pavé.
Wedding Bouquet Embellishments
Presented by FTD Education Consultant
J. Keith White AIFD


In this video, Keith demonstrates quick and easy techniques for embellishing a standard wedding bouquet that will appeal to any bride's taste to help you capture more wedding business and increase add-on sales.

Marketing

Reminder Marketing
Presented by FTD Education Consultant
Tina Coker AIFD


In this video, Tina illustrates the importance and ease of reminder marketing to help you drive repeat sales with several tips and ideas to get you started.
Photography Tips for Social Media
Presented by FTD Education Consultant
Randy Wooten AIFD


In this video, Randy shares pointers for taking beautiful photographs to use on your social media platforms that create an emotional connection with consumers, which can turn into increased sales.
Branding Your Arrangements
Presented by FTD Education Consultant
Randy Wooten AIFD


In this video, Randy illustrates the importance of branding your floral arrangements to separate your designs from the competition with several tips and ideas to get you started.

Merchandising

Merchandising - Color Blocking
Presented by FTD Education Consultant
J. Keith White AIFD


In this video, Keith illustrates creative ways to utilize color blocking techniques as a visual approach to help improve customer appeal and maximize sales.
Merchandising - Holiday Displays
Presented by FTD Education Consultant
J. Keith White AIFD


In this video, Keith shares his secrets for maximizing your staff without increasing your payroll by creating impactful holiday displays that act as "silent salespeople" to drive additional sales.
Merchandising - Storefront
Presented by FTD Education Consultant
J. Keith White AIFD


In this video, Keith reveals new ways to drive traffic into your store with visually appealing, attention-grabbing displays for your shop's storefront.

Profitability

Floral Design Techniques –
Shadowing & Sheltering

Presented by FTD Education Consultant
Tina Coker AIFD


In this video, Tina reveals innovative ways to improve profitability by using the shadowing and sheltering design techniques.
Floral Design Techniques - Framing & Braiding
Presented by FTD Education Consultant
Tina Coker AIFD


In this video, Tina shares innovative ways to improve profitability with the framing and braiding design techniques.
Multi-Use Containers
Presented by FTD Education Consultant
Tina Coker AIFD


In this video, Tina demonstrates how to increase your profits by turning inventory with alternate uses for your holiday and everyday containers.
Holiday Productivity
Presented by FTD Education Consultant
Jacob McCall AIFD


In this video, Jacob shares a variety of tips about productivity to help you increase profitability during peak holiday periods.
Designing for Profitability
Presented by FTD Education Consultant
Ann Jordan AIFD


In this video, Ann reveals several tips for increasing profitability at the design bench as well as savvy sales techniques to cut costs and improve your bottom line.
Floral Design Techniques - Basing
Presented by FTD Education Consultant
Ann Jordan AIFD


In this video, Ann demonstrates innovative ways to improve profitability with design using basing techniques such as pillowing, terracing and pavé.

Trends

2014-2015 Floral Trends
Presented by FTD Education Consultant
Ann Jordan AIFD


In this video, Ann showcases the latest floral trends and shares tips for buying trend-forward flowers, foliage, containers and accents, offering inspiration to help you appeal to any customer.
2014-2015 Younger Generation Trends
Presented by FTD Education Consultant
Randy Wooten AIFD


In this video, Randy shows us how to capture the Millennial market to ensure the future of the industry by translating the latest floral trends into designs that speak to their bold and youthful energy.

Holiday

Holiday Productivity
Presented by FTD Education Consultant
Jacob McCall AIFD


In this video, Jacob shares a variety of tips about productivity to help you increase profitability during peak holiday periods.
Merchandising - Holiday Displays
Presented by FTD Education Consultant
J. Keith White AIFD


In this video, Keith shares his secrets for maximizing your staff without increasing your payroll by creating impactful holiday displays that act as "silent salespeople" to drive additional sales.