Path to Orders

FTD continues to build upon momentum growing order volume and increasing order values. In focusing on the value of orders from FTD, we modified our order routing in March 2020 to reward member florists with great quality and those shops that partner with us in a variety of ways.

There are many things you can do as an FTD Florist to improve your opportunity to receive more orders, including:

  • Continue to uphold your high quality standards - 98% or greater rating
  • Refuse less orders (e.g. limit requests for additional funds or substitutions) - 4% or less of orders
  • Keep your Mercury system on during peak holiday periods (e.g., Valentine's Day)
  • Have a consistent tenure of membership with no termination requests
  • Purchase or upgrade to a Mercury point of sale system and an FTD website
  • Increase your flower purchases from FTD Flower Exchange

As an FTD Florist, you are empowered more than ever before to influence how many orders you receive based upon your shop's order fulfillment performance and the portfolio of value-add FTD services and products you use to help manage and grow your business.

If you have questions about your shop's performance, please reach out to Member Services at 800.788.9000.