FTD Webinar & Design Series
The FTD Webinar & Design Series features FREE online presentations on valuable business and design topics that can help you increase sales and profits, as well as inspire your design creativity. These presentations are offered live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make this series an easy resource that you can access conveniently and take action immediately to positively impact your business.
Recorded Webinars and Design Shows
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars and design shows.
If you can't attend, register anyway and we will send you the link to watch it On Demand.
|
Tuesday, March 24, 2026 4:00 PM - 5:00 PM ET
|
BUSINESS WEBINAR Busy Isn’t Profitable: 10 Truths That Changed My Flower Shop After 44 years behind the design table, Tina Coker AIFD learned the hard truth every florist needs to hear: being busy doesn’t guarantee profit. This webinar shares ten lessons that changed her flower shop—and can change yours. Through real-world experience, Tina reveals why long hours and full coolers still leave many florists struggling, how pricing with confidence drives sales, and which fundamentals support a profitable, sustainable business. From staffing and policies to delegation and burnout, you’ll learn what moves the needle if you want your shop to work for you. Presented by:
|
||
|
Wednesday, April 8, 2026 4:00 PM - 5:00 PM ET
|
DESIGN SHOW Styled to Wear: Personal Flowers That Make a Statement Personal flowers are more than an accessory—they’re a style statement. In this virtual design show, Samantha Bates AIFD shares modern, wearable floral designs for weddings, prom, and special events that today’s clients can’t stop sharing. Discover trend-forward techniques, fresh mechanics, and design details that elevate corsages, boutonnieres, and wearable florals while keeping them practical, profitable, and in demand for the modern retail florist. Presented by:
|
||
Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar or design show.
If you have questions regarding any of the FTD education programs, please contact us at education@FTDi.com.