FTD Webinar & Design Series
The FTD Webinar & Design Series features FREE online presentations on valuable business and design topics that can help you increase sales and profits, as well as inspire your design creativity. These presentations are offered live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make this series an easy resource that you can access conveniently and take action immediately to positively impact your business.
Recorded Webinars and Design Shows
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars and design shows.
If you can't attend, register anyway and we will send you the link to watch it On Demand.
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Tuesday, June 16, 2026 4:00 PM - 5:00 PM ET
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BUSINESS WEBINAR AI Basics for Busy Florists Curious about AI, but not sure where it fits in your shop? Join Cameron Pappas of Norton’s Florist for a practical, no-jargon look at how AI is already helping florists improve decision-making, streamline production planning, strengthen marketing, and lead more effectively. This webinar isn’t about replacing creativity; it’s about reducing chaos so you can focus on what matters most. You’ll leave with clear, actionable ways to start using AI in your business right away. Presented by:
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Wednesday, August 12, 2026 4:00 PM - 5:00 PM ET
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DESIGN SHOW American Floral Trends® 2027-2028 Discover the colors that will define what’s next. Join Keith White AIFD, FTD Education Consultant, as he reveals the upcoming American Floral Trends, highlighting the standout color palettes set to influence floral design and consumer preferences in the seasons ahead. Gain fresh inspiration, explore how color drives emotion and purchasing decisions, and learn how to translate these palettes into designs that sell. Presented by:
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Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar or design show.
If you have questions regarding any of the FTD education programs, please contact us at education@FTDi.com.