The prestigious FTD Education Team is a resource to help you improve your design skills and learn new ways to drive local business to your shop. Made up of industry-recognized, AIFD-certified FTD Education Consultants, our education team members are featured in many of our FTD-sponsored education programs, as well as represent us on the road at industry events worldwide. We are excited to share their knowledge and expertise with all our member florists.
Deborah De La Flor AIFD, PFCI
Her many accolades include Florida State Designer of the Year and winner of the FTD Great Masters Design Competition. Most recently, Deborah had the honor of serving as a judge for the 2015 Interflora World Cup in Berlin, Germany. She was inducted into the Professional Floral Communicators International (PFCI) in 2006. Deborah represented the United States at the Interflora World Cup in Melbourne, Australia in 2004. She has owned De La Flor Gardens in Fort Lauderdale, FL, for more than 25 years.
Ann Jordan AIFD, AAF, mmfd
Ann teaches all aspects of floristry to floral design students and has served in a number of industry leadership roles, including AIFD President for the 2012-13 term. Her other career accomplishments include having her designs featured in Florists' Review, Philadelphia Flower Show, national inaugurations and participating in many AIFD programs, including the AIFD booth at the famed Philadelphia Flower Show; her 2008 presentation, River Run, on the Main Stage at the 2008 Symposium; and Reflection...Five Decades of Design Excellence at the 2015 Symposium. Not only is Ann recognized in the floral industry for her creative skills, she is also known in her community as a business leader and prominent floral designer. She was nominated for New England Business Woman of the Year in 1998 and the Maine Small Business of the Year in 2004.
Jacob McCall AIFD, AAF, FSMD
No stranger to the world of floral design competition, Jacob represented the United States at the 2015 Interflora World Cup in Berlin, Germany, competing against 25 other countries. In 2014, he won the coveted Sylvia Cup at the Society of American Florists (SAF) Convention. He also won the Sunshine Cup at the Florida State Florists' Association Convention in 2013. Competing against nine countries, Jacob represented the U.S. in the 2011 America's Cup in Brazil, taking first runner up. Prior to that, Jacob won the Iron Designer Competition at the International Floriculture Expo for two consecutive years, 2011 and 2010. He was inducted into the American Academy of Floriculture in 2012, as well as the prestigious American Institute of Floral Designers (AIFD) in 2010.
J. Keith White AIFD, CFD
Keith's talents as a designer, merchandiser and communicator have been recognized and awarded throughout the industry. Most recently, Keith's design work was featured in several issues of Florists' Review. Keith represented the United States in the Interflora World Cup at the World Expo 2010 in Shanghai, China and served as a judge for the Interflora World Cup in Melbourne, Australia in 2004. Since his induction into American Institute of Floral Designers (AIFD) in 1996, Keith has presented four main stage programs at various AIFD Symposia. While he is known for his showmanship and professionalism, Keith's programs also present meaningful educational content.
Randy Wooten AIFD, PFCI, GMF
Brilliant in both business and design, Randy has received multiple awards throughout his career. In 2012, the Georgia State Florist Association presented him with the 2012 Retailer of the Year Award. In 2010, he became a member of the Professional Floral Communicators - International (PFCI) after being inducted into the American Institute of Floral Designers (AIFD) in 2009. He also received the 2009 Dick Timmons Service Award and the 2006 Designer of the Year Award from the Georgia State Florist Association. His passion for the floral industry is deeply rooted in education, which he believes is the key to the industry's survival.