Webinar Archives
The following supporting materials are helpful tools when accessing the FTD Webinar Series at a later date. The coordinating webinars can be found at FTD Mercury Network, the florist YouTube channel.
Finance |
Holiday |
Marketing |
Merchandising Payroll: Scheduling for Profit
Payroll: Scheduling for Profit - Presentation Payroll: Targets, Analysis and Incentives
Trimming Your Cost of Goods
Maximizing Your Profit with FTD
Best Practices for Benchmarking
Drive Profits by Understanding Your Cost of Goods Sold
Drive Profits by Understanding Your Cost of Goods Sold - Presentation Prepare to be Profitable
Prepare to be Profitable - Presentation Five Holiday Must-Dos to Increase Sales
Holiday Selling Secrets Revealed
Prepare for a Stress-Free Holiday Preparing for a Successful Holiday Season
Preparing for a Successful Holiday Season - Presentation How to Get a Flood of New Customers (For Little or No Money)
How to Get a Flood of New Customers (For Little or No Money) - Presentation Using Stories to Maximize Your Facebook and Instagram Success
Using Stories to Maximize Your Facebook and Instagram Success - Presentation Social Media Measurements - How to Grow Your Results by Looking at Data
Social Media Measurements - How to Grow Your Results by Looking at Data - Presentation SEO 101: Driving No-Cost Traffic to your Website
SEO 101: Driving No-Cost Traffic to your Website - Presentation Getting the Good, Dealing with the Ugly
Seven Trends in Social Media Seven Trends in Social Media Developing a Multi-Generational Marketing Approach
Developing a Multi-Generational Marketing Approach - Building an Integrated Marketing Plan
Building an Integrated Marketing Plan - Presentation Growing Your Business on Instagram
Growing Your Business on Instagram - Presentation What's the Interest in Pinterest?
Results-Driven Visual Social Media Marketing
Market Your Brand - Grow Your Business
American Floral Trends Forecast 2020-2021: American Floral Trends Forecast 2020-2021 - Presentation Revenue-Generating Merchandising Tactics
Holiday Merchandising Magic
Merchandising 9-1-1
Visual Impact Merchandising to Drive Sales
Visual Impact Merchandising to Drive Sales - Presentation Selling to Increase Sales & Profits
Selling to Increase Sales & Profits - Presentation Reviving Sympathy Sales
Wow Customers with Amazing Customer Service
Pump Up the Profits in Your Wedding Business
Hiring for Results
Quality Matters - Improving Customer Satisfaction
Profitability Starts with Educated Buying
Floral Care & Handling Tips to Boost Your Bottom Line
Floral Care & Handling Tips to Boost Your Bottom Line - Presentation Five Actions to Take to Improve your Shop's Cybersecurity
Five Actions to Take to Improve Your Shop's Cybersecurity - Presentation Get More Productive! Experience Less Stress, Hire Employees Every Day of Their Career
Trade Secrets of Successful Retailers
Five Keys to Family Business Success
Creating a Culture of Accountability - Article Creating Independent Employees
Creating Independent Employees - Presentation Building Your A-Team
You Aren't Going to Find Great Employees; You Aren't Going to Find Great Employees... - Presentation
Sales & Customer Service |
Shop Operations
Finance
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates
Payroll Budget Calculator 
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates
Skip Paal, AAF - President, Rutland Beard Floral Group
Presented by Derrick Myers, CPA, CFP
Vice President, Crockett, Myers & Associates
Kyle Brown, CPA - Owner, Lone Star Bloom
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates
Tina Coker AIFD - FTD Education
Consultant
Prepare to be Profitable - Pricing Worksheets
Prepare to be Profitable - Donation Request
Holiday
Your FTD Team of Experts
Ann Jordan AIFD - FTD Education Consultant
Deborah De La Flor AIFD, PFCI - FTD Education Consultant
Tina Coker AIFD - FTD Education
Consultant
Holiday Preparation - Homework Assignments
Holiday Preparation - Pricing Worksheet
Marketing
Susan Negen - Co-Founder, WhizBang! Training
Krista Neher - CEO, Boot Camp Digital
Allison Chaney - Chief Digital Training Officer, Boot Camp Digital
Timm McIntyre - FTD Product Manager - Ecommerce
Rick Brewer - Owner, Brewer Business Consulting
and How to Take Advantage of Them
Krista Neher - CEO, Boot Camp Digital
and How to Take Advantage of Them - Presentation
Marc Goulet - Vice President of Client Development,
Russell Research
Presentation
Tina Coker AIFD - FTD Education Consultant
Marketing Budget - Blank Worksheet
Krista Neher
CEO, Boot Camp Digital
Instagram - Quick Start Guide
Jeff Corbin AIFD - FTD Education Consultant
Krista Neher
CEO, Boot Camp Digital
Randy Wooten AIFD - FTD Education Consultant
Merchandising
Turning Trends into Dollars
Presented by J. Keith White AIFD - FTD Education Consultant
American Floral Trends Forecast 2020-2021 - Report 
Presented by J. Keith White AIFD - FTD Education Consultant
Keith White AIFD - FTD Education Consultant
Keith White AIFD - FTD Education Consultant
Keith White AIFD - FTD Education Consultant
Visual Impact Merchandising to Drive Sales - Handout
Sales & Customer Service
Jeff Corbin AIFD - FTD Education Consultant
DIY Wholesale Calculator
Jeff Corbin AIFD - FTD Education Consultant
Nancy Friedman - President
Telephone Doctor® Customer Service Training
Ian Prosser AIFD - FTD Education Consultant
Shop Operations
Glenna Hecht - President & Founder, Humanistic Consulting
Keith Harbison AIFD
FTD Senior Manager of Quality Assurance
Randy Wooten AIFD - FTD Education Consultant
Steve Daum - Director of Superflor Technologies, Floralife®
Michael Boucher - FTD Senior Director of IT Risk Management
Have More Fun and Get More Done!
Susan Negen - Co-Founder, WhizBang! Training
Glenna Hecht - President & Founder, Humanistic Consulting
Presented by Dan Jablons - Owner, Retail Smart Guys
Mike Fassler - Consultant
The Family Business Consulting Group
Ann Jordan AIFD - FTD Education Consultant
Creating Independent Employees - Employee Manual
Creating Independent Employees - Orientation
Creating Independent Employees - Policies and Procedures
Creating Independent Employees - What Employees Want
Creating Independent Employees - Leader vs Boss
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates
You Have to Build Them One at a Time
Tom Shay, CSP - Profits+Plus
Job Application from Profits Plus
