Webinar Archives

The following supporting materials are helpful tools when accessing the FTD Webinar Series at a later date. The coordinating webinars can be found at FTD Mercury Network, the florist YouTube channel.

 

Finance  |  Holiday  |  Marketing  |  Merchandising
Sales & Customer Service  |  Shop Operations


Finance

Payroll: Scheduling for Profit
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Payroll: Scheduling for Profit - Presentation Adobe Acrobat PDF
Payroll Budget Calculator Microsoft Excel

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Payroll: Targets, Analysis and Incentives
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Payroll: Targets, Analysis and Incentives - Presentation Adobe Acrobat PDF

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Trimming Your Cost of Goods
Skip Paal, AAF - President, Rutland Beard Floral Group

Trimming Your Cost of Goods - Presentation Adobe Acrobat PDF

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Maximizing Your Profit with FTD
Presented by Derrick Myers, CPA, CFP
Vice President, Crockett, Myers & Associates

Maximizing Your Profit with FTD - Presentation Adobe Acrobat PDF

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Best Practices for Benchmarking
Kyle Brown, CPA - Owner, Lone Star Bloom

Best Practices for Benchmarking - Presentation Adobe Acrobat PDF

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Drive Profits by Understanding Your Cost of Goods Sold
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Drive Profits by Understanding Your Cost of Goods Sold - Presentation Adobe Acrobat PDF

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Prepare to be Profitable
Tina Coker AIFD - FTD Education Consultant

Prepare to be Profitable - Presentation Adobe Acrobat PDF
Prepare to be Profitable - Pricing Worksheets Microsoft Excel
Prepare to be Profitable - Donation Request Adobe Acrobat PDF

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Holiday

Five Holiday Must-Dos to Increase Sales
Your FTD Team of Experts

Five Holiday Must-Dos to Increase Sales - Presentation Adobe Acrobat PDF

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Holiday Selling Secrets Revealed
Ann Jordan AIFD - FTD Education Consultant

Holiday Selling Secrets Revealed - Presentation Adobe Acrobat PDF

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Prepare for a Stress-Free Holiday
Deborah De La Flor AIFD, PFCI - FTD Education Consultant

Prepare for a Stress-Free Holiday - Presentation Adobe Acrobat PDF

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Preparing for a Successful Holiday Season
Tina Coker AIFD - FTD Education Consultant

Preparing for a Successful Holiday Season - Presentation Adobe Acrobat PDF
Holiday Preparation - Homework Assignments Adobe Acrobat PDF
Holiday Preparation - Pricing Worksheet Microsoft Excel

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Marketing

How to Get a Flood of New Customers (For Little or No Money)
Susan Negen - Co-Founder, WhizBang! Training

How to Get a Flood of New Customers (For Little or No Money) - Presentation Adobe Acrobat PDF

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Using Stories to Maximize Your Facebook and Instagram Success
Krista Neher - CEO, Boot Camp Digital

Using Stories to Maximize Your Facebook and Instagram Success - Presentation Adobe Acrobat PDF

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Social Media Measurements - How to Grow Your Results by Looking at Data
Allison Chaney - Chief Digital Training Officer, Boot Camp Digital

Social Media Measurements - How to Grow Your Results by Looking at Data - Presentation Adobe Acrobat PDF

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SEO 101: Driving No-Cost Traffic to your Website
Timm McIntyre - FTD Product Manager - Ecommerce

SEO 101: Driving No-Cost Traffic to your Website - Presentation Adobe Acrobat PDF

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Getting the Good, Dealing with the Ugly
Rick Brewer - Owner, Brewer Business Consulting

Getting the Good, Dealing with the Ugly - Presentation Adobe Acrobat PDF

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Seven Trends in Social Media
and How to Take Advantage of Them

Krista Neher - CEO, Boot Camp Digital

Seven Trends in Social Media
and How to Take Advantage of Them - Presentation
Adobe Acrobat PDF

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Developing a Multi-Generational Marketing Approach
Marc Goulet - Vice President of Client Development,
Russell Research

Developing a Multi-Generational Marketing Approach -
Presentation
Adobe Acrobat PDF

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Building an Integrated Marketing Plan
Tina Coker AIFD - FTD Education Consultant

Building an Integrated Marketing Plan - Presentation Adobe Acrobat PDF
Marketing Budget - Blank Worksheet Microsoft Excel

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Growing Your Business on Instagram
Krista Neher
CEO, Boot Camp Digital

Growing Your Business on Instagram - Presentation Adobe Acrobat PDF
Instagram - Quick Start Guide Adobe Acrobat PDF

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What's the Interest in Pinterest?
Jeff Corbin AIFD - FTD Education Consultant

What's the Interest in Pinterest? - Presentation Adobe Acrobat PDF

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Results-Driven Visual Social Media Marketing
Krista Neher
CEO, Boot Camp Digital

Results-Driven Visual Social Media Marketing Adobe Acrobat PDF

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Market Your Brand - Grow Your Business
Randy Wooten AIFD - FTD Education Consultant

Market Your Brand - Grow Your Business - Presentation Adobe Acrobat PDF

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Merchandising

American Floral Trends Forecast 2020-2021:
Turning Trends into Dollars

Presented by J. Keith White AIFD - FTD Education Consultant

American Floral Trends Forecast 2020-2021 - Presentation Adobe Acrobat PDF
American Floral Trends Forecast 2020-2021 - Report Adobe Acrobat PDF

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Revenue-Generating Merchandising Tactics
Presented by J. Keith White AIFD - FTD Education Consultant

Revenue-Generating Merchandising Tactics - Presentation Adobe Acrobat PDF

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Holiday Merchandising Magic
Keith White AIFD - FTD Education Consultant

Holiday Merchandising Magic - Presentation Adobe Acrobat PDF

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Merchandising 9-1-1
Keith White AIFD - FTD Education Consultant

Merchandising 9-1-1 - Presentation Adobe Acrobat PDF

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Visual Impact Merchandising to Drive Sales
Keith White AIFD - FTD Education Consultant

Visual Impact Merchandising to Drive Sales - Presentation Adobe Acrobat PDF
Visual Impact Merchandising to Drive Sales - Handout Adobe Acrobat PDF

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Sales & Customer Service

Selling to Increase Sales & Profits
Jeff Corbin AIFD - FTD Education Consultant

Selling to Increase Sales & Profits - Presentation Adobe Acrobat PDF
DIY Wholesale Calculator Microsoft Excel

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Reviving Sympathy Sales
Jeff Corbin AIFD - FTD Education Consultant

Reviving Sympathy Sales - Presentation Adobe Acrobat PDF

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Wow Customers with Amazing Customer Service
Nancy Friedman - President
Telephone Doctor® Customer Service Training

Wow Customers with Amazing Customer Service - Presentation Adobe Acrobat PDF

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Pump Up the Profits in Your Wedding Business
Ian Prosser AIFD - FTD Education Consultant

Pump Up the Profits... - Presentation Adobe Acrobat PDF

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Shop Operations

Hiring for Results
Glenna Hecht - President & Founder, Humanistic Consulting

Hiring for Results - Presentation Adobe Acrobat PDF

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Quality Matters - Improving Customer Satisfaction
Keith Harbison AIFD
FTD Senior Manager of Quality Assurance

Improving Customer Satisfaction - Presentation Adobe Acrobat PDF

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Profitability Starts with Educated Buying
Randy Wooten AIFD - FTD Education Consultant

Profitability Starts with Educated Buying - Presentation Adobe Acrobat PDF

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Floral Care & Handling Tips to Boost Your Bottom Line
Steve Daum - Director of Superflor Technologies, Floralife®

Floral Care & Handling Tips to Boost Your Bottom Line - Presentation Adobe Acrobat PDF

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Five Actions to Take to Improve your Shop's Cybersecurity
Michael Boucher - FTD Senior Director of IT Risk Management

Five Actions to Take to Improve Your Shop's Cybersecurity - Presentation Adobe Acrobat PDF

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Get More Productive! Experience Less Stress,
Have More Fun and Get More Done!

Susan Negen - Co-Founder, WhizBang! Training

Get More Productive! - Presentation Adobe Acrobat PDF

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Hire Employees Every Day of Their Career
Glenna Hecht - President & Founder, Humanistic Consulting

Hire Employees Every Day of Their Career - Presentation Adobe Acrobat PDF

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Trade Secrets of Successful Retailers
Presented by Dan Jablons - Owner, Retail Smart Guys

Trade Secrets of Successful Retailers - Presentation Adobe Acrobat PDF

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Five Keys to Family Business Success
Mike Fassler - Consultant
The Family Business Consulting Group

Creating a Culture of Accountability - Article Adobe Acrobat PDF

Five Keys To Family Business Success - Presentation Adobe Acrobat PDF

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Creating Independent Employees
Ann Jordan AIFD - FTD Education Consultant

Creating Independent Employees - Presentation Adobe Acrobat PDF
Creating Independent Employees - Employee Manual Adobe Acrobat PDF
Creating Independent Employees - Orientation Adobe Acrobat PDF
Creating Independent Employees - Policies and Procedures Adobe Acrobat PDF
Creating Independent Employees - What Employees Want Adobe Acrobat PDF
Creating Independent Employees - Leader vs Boss Adobe Acrobat PDF

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Building Your A-Team
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Building Your A-Team - Presentation Adobe Acrobat PDF

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You Aren't Going to Find Great Employees;
You Have to Build Them One at a Time

Tom Shay, CSP - Profits+Plus

You Aren't Going to Find Great Employees... - Presentation Adobe Acrobat PDF
Job Application from Profits Plus Adobe Acrobat PDF

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