Webinar Materials
The following supporting materials are helpful tools when accessing the FTD Webinar Series at a later date. The coordinating webinars can be found at FTD Mercury Network, the florist YouTube channel.
Finance |
Holiday |
Marketing |
Merchandising Payroll: Targets, Analysis and Incentives
Trimming Your Cost of Goods
Maximizing Your Profit with FTD
Best Practices for Benchmarking
Drive Profits by Understanding Your Cost of Goods Sold
Drive Profits by Understanding Your Cost of Goods Sold - Presentation Prepare to be Profitable
Prepare to be Profitable - Presentation Five Holiday Must-Dos to Increase Sales
Holiday Selling Secrets Revealed
Prepare for a Stress-Free Holiday Preparing for a Successful Holiday Season
Preparing for a Successful Holiday Season - Presentation SEO 101: Driving No-Cost Traffic to your Website
SEO 101: Driving No-Cost Traffic to your Website - Presentation Getting the Good, Dealing with the Ugly
Seven Trends in Social Media Seven Trends in Social Media Developing a Multi-Generational Marketing Approach
Developing a Multi-Generational Marketing Approach - Building an Integrated Marketing Plan
Building an Integrated Marketing Plan - Presentation Growing Your Business on Instagram
Growing Your Business on Instagram - Presentation What's the Interest in Pinterest?
Results-Driven Visual Social Media Marketing
Market Your Brand - Grow Your Business
American Floral Trends Forecast 2018-2019: American Floral Trends Forecast 2018-2019: Maximize Your Merchandising Potential
Stay On-Trend to Capture Customers
Revenue-Generating Merchandising Tactics
Holiday Merchandising Magic
Merchandising 9-1-1
Visual Impact Merchandising to Drive Sales
Visual Impact Merchandising to Drive Sales - Presentation Selling to Increase Sales & Profits
Selling to Increase Sales & Profits - Presentation Smarter Sales
Smarter Customer Service
Reviving Sympathy Sales
Wow Customers with Amazing Customer Service
Superior Customer Service Skills: the Key to Bigger Sales SuperSalesSkills...Tips to Boost Your
Profits Tips to Boost Your Profits - Sales Skills - Presentation Pump Up the Profits in Your Wedding Business
Floral Care & Handling Tips to Boost Your Bottom Line
Floral Care & Handling Tips to Boost Your Bottom Line - Presentation Five Actions to Take to Improve your Shop's Cybersecurity
Five Actions to Take to Improve Your Shop's Cybersecurity - Presentation Get More Productive! Experience Less Stress, Hire Employees Every Day of Their Career
Trade Secrets of Successful Retailers
Five Keys to Family Business Success
Creating a Culture of Accountability - Article Creating Independent Employees
Creating Independent Employees - Presentation Building Your A-Team
You Aren't Going to Find Great Employees; You Aren't Going to Find Great Employees... - Presentation
Sales & Customer Service |
Shop Operations
Finance
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates
Presented on July 24, 2018
Skip Paal, AAF - President, Rutland Beard Floral Group
Presented on October 18, 2016
Presented by Derrick Myers, CPA, CFP
Vice President, Crockett, Myers & Associates
Presented on July 14, 2015
Kyle Brown, CPA - Owner, Lone Star Bloom
Presented on June 16, 2015
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates
Presented on September 10, 2013
Tina Coker AIFD - FTD Education
Consultant
Presented on January 17, 2012
Prepare to be Profitable - Pricing Worksheets 
Prepare to be Profitable - Donation Request
Holiday
Your FTD Team of Experts
Presented on November 7, 2017
Ann Jordan AIFD - FTD Education Consultant
Presented on December 4, 2012
Deborah De La Flor AIFD, PFCI - FTD Education Consultant
Presented on September 11, 2012
Tina Coker AIFD - FTD Education
Consultant
Presented on September 20, 2011
Holiday Preparation - Homework Assignments
Holiday Preparation - Pricing Worksheet
Marketing
Timm McIntyre - FTD Product Manager - Ecommerce
Presented on September 18, 2018
Rick Brewer - Owner, Brewer Business Consulting
Presented on December 5, 2017
and How to Take Advantage of Them
Krista Neher - CEO, Boot Camp Digital
Presented on June 20, 2017
and How to Take Advantage of Them - Presentation
Marc Goulet - Vice President of Client Development,
Russell Research
Presented on February 28, 2017
Presentation
Tina Coker AIFD - FTD Education Consultant
Presented on June 21, 2016
Marketing Budget - Blank Worksheet
Krista Neher
CEO, Boot Camp Digital
Presented on April 12, 2016
Instagram - Quick Start Guide
Jeff Corbin AIFD - FTD Education Consultant
Presented on April 14, 2015
Krista Neher
CEO, Boot Camp Digital
Presented on April 1, 2014
Randy Wooten AIFD - FTD Education Consultant
Presented on March 19, 2013
Merchandising
Turning Trends into Traffic
J. Keith White AIFD - FTD Education Consultant
Presented on January 23, 2018
Turning Trends into Traffic - Presentation
J. Keith White AIFD - FTD Education Consultant
Presented on August 16, 2016
Presented by J. Keith White AIFD - FTD Education Consultant
Presented on February 23, 2016
Presented by J. Keith White AIFD - FTD Education Consultant
Presented on August 11, 2015
Keith White AIFD - FTD Education Consultant
Presented on August 19, 2014
Keith White AIFD - FTD Education Consultant
Presented on August 20, 2013
Keith White AIFD - FTD Education Consultant
Presented on July 24, 2012
Visual Impact Merchandising to Drive Sales - Handout
Sales & Customer Service
Jeff Corbin AIFD - FTD Education Consultant
Presented on August 22, 2017
DIY Wholesale Calculator
Tim Huckabee AIFSE - President, FloralStrategies
Presented on April 18, 2017
Tim Huckabee AIFSE - President, FloralStrategies
Presented on March 28, 2017
Jeff Corbin AIFD - FTD Education Consultant
Presented on November 12, 2013
Nancy Friedman - President
Telephone Doctor® Customer Service Training
Presented on January 15, 2013
Tim Huckabee -
President, FloralStrategies
Presented on August 14, 2012
Tim Huckabee -
President, FloralStrategies
Presented on October 26, 2011
Tips to Boost Your Profits - Sales Skills - Test
Tips to Boost Your Profits - Sales Skills - Power Vocabulary
Ian Prosser AIFD - FTD Education Consultant
Presented on May 25, 2011
Shop Operations
Steve Daum - Director of Superflor Technologies, Floralife®
Presented on May 22, 2018
Michael Boucher - FTD Senior Director of IT Risk Management
Presented on April 17, 2018
Have More Fun and Get More Done!
Susan Negen - Co-Founder, WhizBang! Training
Presented on October 24, 2017
Glenna Hecht - President & Founder, Humanistic Consulting
Presented on December 6, 2016
Presented by Dan Jablons - Owner, Retail Smart Guys
Presented on December 8, 2015
Mike Fassler - Consultant
The Family Business Consulting Group
Presented on October 14, 2014
Ann Jordan AIFD - FTD Education Consultant
Presented on June 10, 2014
Creating Independent Employees - Employee Manual
Creating Independent Employees - Orientation
Creating Independent Employees - Policies and Procedures
Creating Independent Employees - What Employees Want
Creating Independent Employees - Leader vs Boss
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates
Presented on February 25, 2014
You Have to Build Them One at a Time
Tom Shay, CSP - Profits+Plus
Presented on June 26, 2012
Job Application from Profits Plus
