Webinar Materials

The following supporting materials are helpful tools when accessing the FTD Webinar Series at a later date. The coordinating webinars can be found at FTDUniversity.com.

 

Finance  |  Holiday  |  Marketing  |  Merchandising
Sales & Customer Service  |  Shop Operations


Finance

Trimming Your Cost of Goods
Skip Paal, AAF - President, Rutland Beard Floral Group
Presented on October 18, 2016

Trimming Your Cost of Goods - Presentation Adobe Acrobat PDF

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Maximizing Your Profit with FTD
Presented by Derrick Myers, CPA, CFP
Vice President, Crockett, Myers & Associates

Presented on July 14, 2015

Maximizing Your Profit with FTD - Presentation Adobe Acrobat PDF

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Best Practices for Benchmarking
Kyle Brown, CPA - Owner, Lone Star Bloom
Presented on June 16, 2015

Best Practices for Benchmarking - Presentation Adobe Acrobat PDF

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Drive Profits by Understanding Your Cost of Goods Sold
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Presented on September 10, 2013

Drive Profits by Understanding Your Cost of Goods Sold - Presentation Adobe Acrobat PDF

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Prepare to be Profitable
Tina Coker AIFD - FTD Education Consultant
Presented on January 17, 2012

Prepare to be Profitable - Presentation Adobe Acrobat PDF
Prepare to be Profitable - Pricing Worksheets Microsoft Excel
Prepare to be Profitable - Donation Request Adobe Acrobat PDF

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Holiday

Five Holiday Must-Dos to Increase Sales
Your FTD Team of Experts
Presented on November 7, 2017

Five Holiday Must-Dos to Increase Sales - Presentation Adobe Acrobat PDF

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Holiday Selling Secrets Revealed
Ann Jordan AIFD - FTD Education Consultant
Presented on December 4, 2012

Holiday Selling Secrets Revealed - Presentation Adobe Acrobat PDF

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Prepare for a Stress-Free Holiday
Deborah De La Flor AIFD, PFCI - FTD Education Consultant
Presented on September 11, 2012

Prepare for a Stress-Free Holiday - Presentation Adobe Acrobat PDF

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Preparing for a Successful Holiday Season
Tina Coker AIFD - FTD Education Consultant
Presented on September 20, 2011

Preparing for a Successful Holiday Season - Presentation Adobe Acrobat PDF
Holiday Preparation - Homework Assignments Adobe Acrobat PDF
Holiday Preparation - Pricing Worksheet Microsoft Excel

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Marketing

Seven Trends in Social Media
and How to Take Advantage of Them

Krista Neher - CEO, Boot Camp Digital
Presented on June 20, 2017

Seven Trends in Social Media
and How to Take Advantage of Them - Presentation
Adobe Acrobat PDF

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Developing a Multi-Generational Marketing Approach
Marc Goulet - Vice President of Client Development,
Russell Research

Presented on February 28, 2017

Developing a Multi-Generational Marketing Approach -
Presentation
Adobe Acrobat PDF

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Building an Integrated Marketing Plan
Tina Coker AIFD - FTD Education Consultant
Presented on June 21, 2016

Building an Integrated Marketing Plan - Presentation Adobe Acrobat PDF
Marketing Budget - Blank Worksheet Microsoft Excel

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Growing Your Business on Instagram
Krista Neher
CEO, Boot Camp Digital

Presented on April 12, 2016

Growing Your Business on Instagram - Presentation Adobe Acrobat PDF
Instagram - Quick Start Guide Adobe Acrobat PDF

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What's the Interest in Pinterest?
Jeff Corbin AIFD - FTD Education Consultant
Presented on April 14, 2015

What's the Interest in Pinterest? - Presentation Adobe Acrobat PDF

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Results-Driven Visual Social Media Marketing
Krista Neher
CEO, Boot Camp Digital

Presented on April 1, 2014

Results-Driven Visual Social Media Marketing Adobe Acrobat PDF

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Market Your Brand - Grow Your Business
Randy Wooten AIFD - FTD Education Consultant
Presented on March 19, 2013

Market Your Brand - Grow Your Business - Presentation Adobe Acrobat PDF

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Merchandising

Maximize Your Merchandising Potential
J. Keith White AIFD - FTD Education Consultant
Presented on August 16, 2016

Maximize Your Merchandising Potential - Presentation Adobe Acrobat PDF

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Stay On-Trend to Capture Customers
Presented by J. Keith White AIFD - FTD Education Consultant
Presented on February 23, 2016

Stay On-Trend to Capture Customers - Presentation Adobe Acrobat PDF

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Revenue-Generating Merchandising Tactics
Presented by J. Keith White AIFD - FTD Education Consultant
Presented on August 11, 2015

Revenue-Generating Merchandising Tactics - Presentation Adobe Acrobat PDF

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Holiday Merchandising Magic
Keith White AIFD - FTD Education Consultant
Presented on August 19, 2014

Holiday Merchandising Magic - Presentation Adobe Acrobat PDF

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Merchandising 9-1-1
Keith White AIFD - FTD Education Consultant
Presented on August 20, 2013

Merchandising 9-1-1 - Presentation Adobe Acrobat PDF

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Visual Impact Merchandising to Drive Sales
Keith White AIFD - FTD Education Consultant
Presented on July 24, 2012

Visual Impact Merchandising to Drive Sales - Presentation Adobe Acrobat PDF
Visual Impact Merchandising to Drive Sales - Handout Adobe Acrobat PDF

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Sales & Customer Service

Selling to Increase Sales & Profits
Jeff Corbin AIFD - FTD Education Consultant
Presented on August 22, 2017

Selling to Increase Sales & Profits - Presentation Adobe Acrobat PDF
DIY Wholesale Calculator Microsoft Excel

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Smarter Sales
Tim Huckabee AIFSE - President, FloralStrategies
Presented on April 18, 2017

Smarter Sales - Presentation Adobe Acrobat PDF

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Smarter Customer Service
Tim Huckabee AIFSE - President, FloralStrategies
Presented on March 28, 2017

Smarter Customer Service - Presentation Adobe Acrobat PDF

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Reviving Sympathy Sales
Jeff Corbin AIFD - FTD Education Consultant
Presented on November 12, 2013

Reviving Sympathy Sales - Presentation Adobe Acrobat PDF

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Wow Customers with Amazing Customer Service
Nancy Friedman - President
Telephone Doctor® Customer Service Training

Presented on January 15, 2013

Wow Customers with Amazing Customer Service - Presentation Adobe Acrobat PDF

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Superior Customer Service Skills: the Key to Bigger Sales
Tim Huckabee - President, FloralStrategies
Presented on August 14, 2012

Superior Customer Service Skills - Presentation Adobe Acrobat PDF

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SuperSalesSkills...Tips to Boost Your Profits
Tim Huckabee - President, FloralStrategies
Presented on October 26, 2011

Tips to Boost Your Profits - Sales Skills - Presentation Adobe Acrobat PDF
Tips to Boost Your Profits - Sales Skills - Test Adobe Acrobat PDF
Tips to Boost Your Profits - Sales Skills - Power Vocabulary Adobe Acrobat PDF

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Pump Up the Profits in Your Wedding Business
Ian Prosser AIFD - FTD Education Consultant
Presented on May 25, 2011

Pump Up the Profits... - Presentation Adobe Acrobat PDF

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Shop Operations

Get More Productive! Experience Less Stress,
Have More Fun and Get More Done!

Susan Negen - Co-Founder, WhizBang! Training
Presented on October 24, 2017

Get More Productive! - Presentation Adobe Acrobat PDF

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Hire Employees Every Day of Their Career
Glenna Hecht - President & Founder, Humanistic Consulting
Presented on December 6, 2016

Hire Employees Every Day of Their Career - Presentation Adobe Acrobat PDF

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Trade Secrets of Successful Retailers
Presented by Dan Jablons - Owner, Retail Smart Guys
Presented on December 8, 2015

Trade Secrets of Successful Retailers - Presentation Adobe Acrobat PDF

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Five Keys to Family Business Success
Mike Fassler - Consultant
The Family Business Consulting Group

Presented on October 14, 2014

Creating a Culture of Accountability - Article Adobe Acrobat PDF

Five Keys To Family Business Success - Presentation Adobe Acrobat PDF

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Creating Independent Employees
Ann Jordan AIFD - FTD Education Consultant
Presented on June 10, 2014

Creating Independent Employees - Presentation Adobe Acrobat PDF
Creating Independent Employees - Employee Manual Adobe Acrobat PDF
Creating Independent Employees - Orientation Adobe Acrobat PDF
Creating Independent Employees - Policies and Procedures Adobe Acrobat PDF
Creating Independent Employees - What Employees Want Adobe Acrobat PDF
Creating Independent Employees - Leader vs Boss Adobe Acrobat PDF

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Building Your A-Team
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Presented on February 25, 2014

Building Your A-Team - Presentation Adobe Acrobat PDF

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You Aren't Going to Find Great Employees;
You Have to Build Them One at a Time

Tom Shay, CSP - Profits+Plus
Presented on June 26, 2012

You Aren't Going to Find Great Employees... - Presentation Adobe Acrobat PDF
Job Application from Profits Plus Adobe Acrobat PDF

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New Innovations in Floral Care & Handling
Steve Daum - Director of Superflor Technologies, Floralife®
Presented on April 10, 2012

New Innovations in Floral Care & Handling - Presentation Adobe Acrobat PDF
Improving the Cold Chain - White Paper Adobe Acrobat PDF
Floral Care & Handling - Quiz Adobe Acrobat PDF

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