Webinar & Design Series Archives

The following supporting materials are helpful tools when accessing the FTD Webinar & Design Series at a later date. The coordinating webinars & design shows can be found at FTD Mercury Network, the florist YouTube channel.

 

Virtual Design Shows  |  Finance  |  Holiday  |  Marketing  |  Merchandising
Sales & Customer Service  |  Shop Operations  |  Mercury POS


Virtual Design Shows

Home for the Holidays with Ann
Ann Jordan AIFD
FTD Education Consultant

The holidays are a time of family and tradition. Join FTD Education Consultant Ann Jordan AIFD as we deck the halls and ring in some Christmas cheer from the Blue Ridge Mountains of North Carolina. Let's celebrate America's favorite time to decorate, learn the latest trends in floral accents for home decor, and a few survival skills to get through it all.

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Gathered: Rustic, Autumn-Inspired Designs by Jacob
Jacob McCall AIFD
FTD Education Consultant

FTD Education Consultant Jacob McCall AIFD will showcase a fun, inspiring collection of fall designs to kick start the autumnal season from his home in rural Florida. Rich florals and rustic textures blend seamlessly into gorgeous creations. In this program, Jacob will delight you with his southern charm and expertise on design and color.

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Weddings with Style...Rescheduled
Ian Prosser AIFD
FTD Education Consultant

FTD Education Consultant Ian Prosser AIFD, owner of Ian Prosser Productions in Tampa, FL, will offer a glimpse at current wedding design trends as a result of COVID-19. As a leading wedding and event designer, Ian will share essential business tips showing how florists can tackle the “new normal” of postponed weddings and how to manage the costs involved.

Weddings with Style...Rescheduled - Flowers and Supplies Adobe Acrobat PDF

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Designing Everyday with Deborah
Deborah De La Flor AIFD
FTD Education Consultant

FTD Education Consultant Deborah De La Flor AIFD shares her everyday design style from her flower shop in Cooper City, Florida. As a retail florist owner of De La Flor Florist & Gardens, Deb will teach you valuable tips and tricks about how to adapt your business to ever changing situations.

Designing Everyday with Deborah - Flowers and Supplies Adobe Acrobat PDF

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Finance

How to Plan, Prepare and Forecast the Rest of 2020
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

How to Plan, Prepare and Forecast the Rest of 2020 - Presentation Adobe Acrobat PDF

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Payroll: Scheduling for Profit
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Payroll: Scheduling for Profit - Presentation Adobe Acrobat PDF
Payroll Budget Calculator Microsoft Excel

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Payroll: Targets, Analysis and Incentives
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Payroll: Targets, Analysis and Incentives - Presentation Adobe Acrobat PDF

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Trimming Your Cost of Goods
Skip Paal, AAF - President, Rutland Beard Floral Group

Trimming Your Cost of Goods - Presentation Adobe Acrobat PDF

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Maximizing Your Profit with FTD
Presented by Derrick Myers, CPA, CFP
Vice President, Crockett, Myers & Associates

Maximizing Your Profit with FTD - Presentation Adobe Acrobat PDF

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Best Practices for Benchmarking
Kyle Brown, CPA - Owner, Lone Star Bloom

Best Practices for Benchmarking - Presentation Adobe Acrobat PDF

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Drive Profits by Understanding Your Cost of Goods Sold
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Drive Profits by Understanding Your Cost of Goods Sold - Presentation Adobe Acrobat PDF

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Prepare to be Profitable
Tina Coker AIFD - FTD Education Consultant

Prepare to be Profitable - Presentation Adobe Acrobat PDF
Prepare to be Profitable - Pricing Worksheets Microsoft Excel
Prepare to be Profitable - Donation Request Adobe Acrobat PDF

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Holiday

Preparing for Mother's Day in the Midst of a Crisis
Your FTD Team

Preparing for Mother's Day in the Midst of a Crisis - Presentation Adobe Acrobat PDF

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Five Holiday Must-Dos to Increase Sales
Your FTD Team

Five Holiday Must-Dos to Increase Sales - Presentation Adobe Acrobat PDF

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Holiday Selling Secrets Revealed
Ann Jordan AIFD - FTD Education Consultant

Holiday Selling Secrets Revealed - Presentation Adobe Acrobat PDF

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Prepare for a Stress-Free Holiday
Deborah De La Flor AIFD, PFCI - FTD Education Consultant

Prepare for a Stress-Free Holiday - Presentation Adobe Acrobat PDF

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Preparing for a Successful Holiday Season
Tina Coker AIFD - FTD Education Consultant

Preparing for a Successful Holiday Season - Presentation Adobe Acrobat PDF
Holiday Preparation - Homework Assignments Adobe Acrobat PDF
Holiday Preparation - Pricing Worksheet Microsoft Excel

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Marketing

The World Has Changed And So Must Your Marketing!
Bob Negen - Co-Founder, WhizBang! Training

The World Has Changed And So Must Your Marketing! - Presentation Adobe Acrobat PDF

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Social Strategy: Paid vs. Organic
Krista Neher - CEO, Boot Camp Digital

Social Strategy: Paid vs. Organic - Presentation Adobe Acrobat PDF

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Social Media and Your Digital Presence in a Crisis
Krista Neher - CEO, Boot Camp Digital

Social Media and Your Digital Presence in a Crisis - Presentation Adobe Acrobat PDF

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How to Get a Flood of New Customers (For Little or No Money)
Susan Negen - Co-Founder, WhizBang! Training

How to Get a Flood of New Customers (For Little or No Money) - Presentation Adobe Acrobat PDF

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Using Stories to Maximize Your Facebook and Instagram Success
Krista Neher - CEO, Boot Camp Digital

Using Stories to Maximize Your Facebook and Instagram Success - Presentation Adobe Acrobat PDF

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Social Media Measurements - How to Grow Your Results by Looking at Data
Allison Chaney - Chief Digital Training Officer, Boot Camp Digital

Social Media Measurements - How to Grow Your Results by Looking at Data - Presentation Adobe Acrobat PDF

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Getting the Good, Dealing with the Ugly
Rick Brewer - Owner, Brewer Business Consulting

Getting the Good, Dealing with the Ugly - Presentation Adobe Acrobat PDF

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Seven Trends in Social Media
and How to Take Advantage of Them

Krista Neher - CEO, Boot Camp Digital

Seven Trends in Social Media
and How to Take Advantage of Them - Presentation
Adobe Acrobat PDF

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Developing a Multi-Generational Marketing Approach
Marc Goulet - Vice President of Client Development,
Russell Research

Developing a Multi-Generational Marketing Approach -
Presentation
Adobe Acrobat PDF

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Building an Integrated Marketing Plan
Tina Coker AIFD - FTD Education Consultant

Building an Integrated Marketing Plan - Presentation Adobe Acrobat PDF
Marketing Budget - Blank Worksheet Microsoft Excel

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Growing Your Business on Instagram
Krista Neher
CEO, Boot Camp Digital

Growing Your Business on Instagram - Presentation Adobe Acrobat PDF
Instagram - Quick Start Guide Adobe Acrobat PDF

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What's the Interest in Pinterest?
Jeff Corbin AIFD - FTD Education Consultant

What's the Interest in Pinterest? - Presentation Adobe Acrobat PDF

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Results-Driven Visual Social Media Marketing
Krista Neher
CEO, Boot Camp Digital

Results-Driven Visual Social Media Marketing Adobe Acrobat PDF

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Market Your Brand - Grow Your Business
Randy Wooten AIFD - FTD Education Consultant

Market Your Brand - Grow Your Business - Presentation Adobe Acrobat PDF

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Merchandising

American Floral Trends Forecast 2020-2021:
Turning Trends into Dollars

Presented by J. Keith White AIFD - FTD Education Consultant

American Floral Trends Forecast 2020-2021 - Presentation Adobe Acrobat PDF
American Floral Trends Forecast 2020-2021 - Report Adobe Acrobat PDF

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Revenue-Generating Merchandising Tactics
Presented by J. Keith White AIFD - FTD Education Consultant

Revenue-Generating Merchandising Tactics - Presentation Adobe Acrobat PDF

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Holiday Merchandising Magic
Keith White AIFD - FTD Education Consultant

Holiday Merchandising Magic - Presentation Adobe Acrobat PDF

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Merchandising 9-1-1
Keith White AIFD - FTD Education Consultant

Merchandising 9-1-1 - Presentation Adobe Acrobat PDF

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Visual Impact Merchandising to Drive Sales
Keith White AIFD - FTD Education Consultant

Visual Impact Merchandising to Drive Sales - Presentation Adobe Acrobat PDF
Visual Impact Merchandising to Drive Sales - Handout Adobe Acrobat PDF

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Sales & Customer Service

Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales!
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales! - Presentation Adobe Acrobat PDF

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Selling to Increase Sales & Profits
Jeff Corbin AIFD - FTD Education Consultant

Selling to Increase Sales & Profits - Presentation Adobe Acrobat PDF
DIY Wholesale Calculator Microsoft Excel

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Reviving Sympathy Sales
Jeff Corbin AIFD - FTD Education Consultant

Reviving Sympathy Sales - Presentation Adobe Acrobat PDF

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Wow Customers with Amazing Customer Service
Nancy Friedman - President
Telephone Doctor® Customer Service Training

Wow Customers with Amazing Customer Service - Presentation Adobe Acrobat PDF

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Pump Up the Profits in Your Wedding Business
Ian Prosser AIFD - FTD Education Consultant

Pump Up the Profits... - Presentation Adobe Acrobat PDF

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Shop Operations

Three Ways to Get More Cash Out of Your Business
Presented by Dan Jablons - Owner, Retail Smart Guys

Three Ways to Get More Cash Out of Your Business - Presentation Adobe Acrobat PDF

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Hiring for Results
Glenna Hecht - President & Founder, Humanistic Consulting

Hiring for Results - Presentation Adobe Acrobat PDF

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Quality Matters - Improving Customer Satisfaction
Keith Harbison AIFD
FTD Senior Manager of Quality Assurance

Improving Customer Satisfaction - Presentation Adobe Acrobat PDF

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Profitability Starts with Educated Buying
Randy Wooten AIFD - FTD Education Consultant

Profitability Starts with Educated Buying - Presentation Adobe Acrobat PDF

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Floral Care & Handling Tips to Boost Your Bottom Line
Steve Daum - Director of Superflor Technologies, Floralife®

Floral Care & Handling Tips to Boost Your Bottom Line - Presentation Adobe Acrobat PDF

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Five Actions to Take to Improve your Shop's Cybersecurity
Michael Boucher - FTD Senior Director of IT Risk Management

Five Actions to Take to Improve Your Shop's Cybersecurity - Presentation Adobe Acrobat PDF

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Get More Productive! Experience Less Stress,
Have More Fun and Get More Done!

Susan Negen - Co-Founder, WhizBang! Training

Get More Productive! - Presentation Adobe Acrobat PDF

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Trade Secrets of Successful Retailers
Presented by Dan Jablons - Owner, Retail Smart Guys

Trade Secrets of Successful Retailers - Presentation Adobe Acrobat PDF

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Five Keys to Family Business Success
Mike Fassler - Consultant
The Family Business Consulting Group

Creating a Culture of Accountability - Article Adobe Acrobat PDF

Five Keys To Family Business Success - Presentation Adobe Acrobat PDF

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Creating Independent Employees
Ann Jordan AIFD - FTD Education Consultant

Creating Independent Employees - Presentation Adobe Acrobat PDF
Creating Independent Employees - Employee Manual Adobe Acrobat PDF
Creating Independent Employees - Orientation Adobe Acrobat PDF
Creating Independent Employees - Policies and Procedures Adobe Acrobat PDF
Creating Independent Employees - What Employees Want Adobe Acrobat PDF
Creating Independent Employees - Leader vs Boss Adobe Acrobat PDF

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Building Your A-Team
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Building Your A-Team - Presentation Adobe Acrobat PDF

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You Aren't Going to Find Great Employees;
You Have to Build Them One at a Time

Tom Shay, CSP - Profits+Plus

You Aren't Going to Find Great Employees... - Presentation Adobe Acrobat PDF
Job Application from Profits Plus Adobe Acrobat PDF

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Mercury POS

Mercury Administration
Looking for ways to streamline store operations? During this webinar, we will go through Mercury Administration in Mercury POS to set up your default settings. Find out how to add employees and set their permissions, how to create abbreviation codes and send to codes and how to use your invoices to market your shop.

Handout - Mercury Administration Adobe Acrobat PDF

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Order Entry/POS Shortcuts
Increased efficiency correlates to increased profitability. In this webinar, learn the shortcuts in Mercury POS that will make it easier and faster to enter orders. In addition, gain knowledge on how to process multiple ticket and recipient orders, and learn how to use the retail-to-go app for quick sales.

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Delivery Module and Mobile App
With delivery being the final step to create an exceptional customer experience, marking orders delivered in Mercury POS is very important. In this webinar, discover several ways to mark your orders delivered using the Delivery module, Dashboard and Mercury Mobile App. Learn how to create delivery routes for your drivers to promote better efficiency.

Handout - Delivery Module and Mobile App Adobe Acrobat PDF

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