Webinar & Design Series Archives
The following supporting materials are helpful tools when accessing the FTD Webinar & Design Series at a later date. The coordinating webinars & design shows can be found at FTD Mercury Network, the florist YouTube channel.
Virtual Design Shows | E-commerce Webinar Series | Social Media Workshop | Finance | Holiday | Marketing | Merchandising | Sales & Customer Service | Shop Operations | Mercury POS
Virtual Design Shows 
Sympathy in Bloom: Integrating American Floral Trends® 2025-2026
Embrace (Fire Element - Ignite Senses) |
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Seasonal Inspirations: Fall & Winter Florals with Deborah
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American Floral Trends® 2025-2026: Your Gateway to Inspiration
Embrace (Fire Element - Ignite Senses) |
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Mastering the Art of Cascading Armatures
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The ART of Merchandising
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The ART of Customer Service
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Good Bones: The Mechanics of Design
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Designed for Success: Your Plan for a Profitable Mother’s Day
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A Fresh Look for Valentine’s Day and Spring
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Boosting Sales with Micro Occasions
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Holiday Designs with a Profitable Twist
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Be the Expert: Utilizing American Floral Trends® in Your Designs
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Elevating Your Botanical Business
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Techniques of Design 2: Let's Kick It Up!
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The Art of Masterful Hand-Tied Bouquets
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Be Creative (and Profitable) with a Plan at Valentine's Day
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Deck the Halls with Ian
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Techniques of Design: Adding Creative Flair
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Picture Perfect
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Revisiting and Reinvesting in Everyday Designs
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Tropical Paradise: Arrangements with an Exotic Touch
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Upward Trends in Sympathy Sales Call for a Fresh Look
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Body Flowers...the Finishing Touch
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Valentine's Day Trends with Keith
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Home for the Holidays with Ann
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Gathered: Rustic, Autumn-Inspired Designs by Jacob
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Weddings with Style...Rescheduled
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Designing Everyday with Deborah
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E-commerce Webinar Series
Social Media Workshop
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Finance
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Making the Most of Your Cash Flow
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How to Plan, Prepare and Forecast the Rest of 2020
How to Plan, Prepare and Forecast the Rest of 2020 - Presentation |
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Payroll: Scheduling for Profit
Payroll: Scheduling for Profit - Presentation |
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Holiday
Holiday Success Strategies: Expert Roundtable
Panelist Deborah De La Flor AIFD De La Flor Florist & Gardens Cooper City, FL |
Panelist Samantha Bates AIFD Especially For You Floral Ponchatoula, LA |
Panelist Randy Wooten AIFD RW Wholesale Douglas, GA |
It's Beginning to Look a Lot Like...The Holiday Rush!
It's Beginning to Look a Lot Like...The Holiday Rush! - Presentation |
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| 3-PART WEBINAR SERIES From Stems to Social Media: How to Have a Strategically Successful Holiday Plan Holidays are some of the busiest times of the year for flower shops, and preparation before the rush is key to success. Designed for the new florist and the tenured professional, this series will feature three retail florists sharing best practices on how to create a holistic holiday plan for more business and outstanding customer satisfaction from how to prepare operations for streamlined workflows to engaging customers in creative ways. 
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Marketing
Effective Marketing Strategies to Boost Your Business
Effective Marketing Strategies to Boost Your Business - Presentation |
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Effective Branding Strategies to Build Your Business
Effective Branding Strategies to Build Your Business - Presentation |
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Unlocking Instagram: Elevate Your Store’s Social Presence
Unlocking Instagram: Elevate Your Store’s Social Presence - Presentation |
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Mercury Online – A Website that Works for You
Mercury Online – A Website that Works for You - Presentation |
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Like, Share & Grow Your Business
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Five Ways to Generate More Orders for Your Website
Five Ways to Generate More Orders for Your Website - Presentation |
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What is SEO? Learn the Basics of Search Engine Optimization
What is SEO? Learn the Basics of Search Engine Optimization - Presentation |
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Five Crucial Marketing Metrics to Track for Success
Five Crucial Marketing Metrics to Track for Success - Presentation |
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Organic vs. Paid Social: The Perfect Pair
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What Is PPC? Learn the Basics of Pay-Per-Click Marketing
What Is PPC? Learn the Basics of Pay-Per-Click Marketing - Presentation |
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Making Sense of the Dollars & Cents
Making Sense of the Dollars & Cents - Presentation Making Sense of the Dollars & Cents - Workbook |
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It's Beginning to Look a Lot Like...The Holiday Rush!
It's Beginning to Look a Lot Like...The Holiday Rush! - Presentation |
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Are You Ready For Your Close Up?
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Social Media in 2021 - What Works and Where to Focus
Social Media in 2021 - What Works and Where to Focus - Presentation |
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What Your Customers Say Matters
What Your Customers Say Matters - Presentation |
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Creating Killer Content Quickly
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The World Has Changed And So Must Your Marketing!
The World Has Changed And So Must Your Marketing! - Presentation |
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Social Strategy: Paid vs. Organic
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Social Media and Your Digital Presence in a Crisis
Social Media and Your Digital Presence in a Crisis - Presentation |
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How to Get a Flood of New Customers (For Little or No Money)
How to Get a Flood of New Customers (For Little or No Money) - Presentation |
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Merchandising
Get Your Website Ready for the Holidays
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American Floral Trends Forecast 2020-2021: American Floral Trends Forecast 2020-2021 - Presentation |
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Sales & Customer Service
How To Create a Service Culture That Sells
How To Create a Service Culture That Sells - Presentation |
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The Customer Experience: Climbing The Customer Service Pyramid
The Customer Experience: Climbing The Customer Service Pyramid - Presentation |
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"Deliver" A Best-in-Class Experience
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Delivering a Best-in-Class Customer Experience - Together
Delivering a Best-in-Class Customer Experience - Together - Presentation |
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Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales!
Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales! - Presentation |
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Shop Operations
Maximize Your Shop’s Efficiency and Revenue with Mercury HQ
Maximize Your Shop’s Efficiency and Revenue with Mercury HQ - Presentation |
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Quick Revenue Wins with Mercury Online
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Unleash Your E-commerce Potential with Mercury Online
Unleash Your E-commerce Potential with Mercury Online - Presentation |
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Why Being Nimble is Necessary for your Floral Business in 2022
Why Being Nimble is Necessary for your Floral Business in 2022 - Presentation |
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People Power - The Energy That Propels Your Store
People Power - The Energy That Propels Your Store - Presentation |
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Three Ways to Get More Cash Out of Your Business
Three Ways to Get More Cash Out of Your Business - Presentation |
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Hiring for Results
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Quality Matters - Improving Customer Satisfaction
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Profitability Starts with Educated Buying
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Floral Care & Handling Tips to Boost Your Bottom Line
Floral Care & Handling Tips to Boost Your Bottom Line - Presentation |
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Mercury POS
Mercury Administration
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Order Entry/POS Shortcuts
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Delivery Module and Mobile App
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