FTD Webinar & Design Series
The FTD Webinar & Design Series features FREE online presentations on valuable business and design topics that can help you increase sales and profits, as well as inspire your design creativity. These presentations are offered live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make this series an easy resource that you can access conveniently and take action immediately to positively impact your business.
Recorded Webinars and Design Shows
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars and design shows!
If you can't attend, register anyway and we will send you the link to watch it On Demand!
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Tuesday, September 30, 2025 4:00 PM - 5:00 PM ET
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BUSINESS WEBINAR Effective Marketing Strategies to Boost Your Business Join FTD Education Consultant Ann Jordan for an informative webinar tailored to retail florists looking to enhance their marketing efforts. This session will explore essential strategies such as creating a strong mission statement, establishing your brand, identifying your target market, and understanding how to position your services as valuable solutions. Learn how to effectively budget for marketing, engage in cross-marketing, leverage public relations, and tap into networking opportunities for growth. Presented by:
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Wednesday, October 22, 2025 4:00 PM - 5:00 PM ET
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DESIGN SHOW A Festive Holiday: Infusing Christmas with American Floral Trends® 2025-2026 Step into a world of creativity and inspiration as Keith White AIFD explores how to blend festive Christmas florals with the American Floral Trends® 2025-2026. This virtual design show highlights the integration of color palettes, unique botanical choices, and meaningful narratives into your holiday arrangements. Drawing from the elements of fire, air, earth, space, and water, Keith shows you how to weave these natural forces into your Christmas designs, adding depth, symbolism, and harmony to your work. This presentation will provide practical tips and fresh ideas to enhance your holiday offerings and connect with customers in a way that feels both timeless and cutting-edge. Presented by:
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Wednesday, November 19, 2025 4:00 PM - 5:00 PM ET
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DESIGN SHOW From Classic to Chic: Valentine’s Day with American Floral Trends® 2025-2026 Step into the future of floral design with a fresh take on traditional Valentine’s Day arrangements. In this virtual design show, Keith White AIFD will showcase how to transform classic Valentine’s Day looks into trendy, contemporary designs that your customers will love. Using the American Floral Trends® 2025-2026 as our guide, Keith will explore how to incorporate bold color palettes, innovative botanical choices, and elements inspired by fire, air, earth, space, and water. This show will give you the tools to blend timeless romance with cutting-edge style, appealing to a broad range of customers and shop sizes. Get ready to inspire, connect, and deliver modern and meaningful designs this Valentine’s Day! Presented by:
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Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar or design show.
If you have questions regarding any of the FTD education programs, please contact us at education@FTDi.com.