FTD Webinar Series

The FTD Webinar Series features FREE online presentations on valuable topics that can help you increase sales and profits. The webinars are presented live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make the webinars an easy resource that you can access conveniently and take action immediately to positively impact your business.

Recorded Webinars
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars!


May 21, 2019
4:00 PM - 5:00 PM EST

How to Get a Flood of New Customers (For Little or No Money)
WOW or waste: What kind of results are you getting from the money you spend attracting new customers? If you're ready to increase your foot traffic without spending a fortune on advertising, you'll love these proven, effective, and low-cost marketing ideas. A few of the things you will learn in this session include:
  • Why you should throw away your discount coupons (and what you should do instead)
  • A killer promotion that generated over $100,000 for one small independent retailer
  • The secret to turning those pesky donation requests into money in the bank
  • A social media marketing miracle that will get your customers actively referring their friends and family to you!

Presented by Susan Negen
Co-Founder, WhizBang! Training


4:00 PM - 5:00 PM Eastern Time
3:00 PM - 4:00 PM Central Time
2:00 PM - 3:00 PM Mountain Time
1:00 PM - 2:00 PM Pacific Time
 Register

July 23, 2019
4:00 PM - 5:00 PM EST

Profitability Starts with Educated Buying
Randy learned years ago that you make money on what you buy, not on what you sell. When you are well educated in your buying habits, your profit potential is maximized. Through this webinar, participants will learn the following:
  • How to research staple products
  • How to cultivate strong partnerships with wholesalers and suppliers
  • How to find and secure standing orders discounts
  • How to take advantage of promotions and sales

Presented by Randy Wooten AIFD
FTD Education Consultant


4:00 PM - 5:00 PM Eastern Time
3:00 PM - 4:00 PM Central Time
2:00 PM - 3:00 PM Mountain Time
1:00 PM - 2:00 PM Pacific Time
 Register

September 17, 2019
4:00 PM - 5:00 PM EST

Quality Matters - Improving Customer Satisfaction
Quality is nothing more or less than the perception the customer has of you, your products, and your services. Today's market leaders understand that quality is a shared responsibility and to be successful, it must be embraced by all departments and employees. Join Keith as he shares how to implement quality checks and standards to help drive customer satisfaction and loyalty. This webinar will provide insights into a "best practices" approach that will make quality part of your business culture.

Presented by Keith Harbison AIFD
FTD Senior Manager of Quality Assurance


4:00 PM - 5:00 PM Eastern Time
3:00 PM - 4:00 PM Central Time
2:00 PM - 3:00 PM Mountain Time
1:00 PM - 2:00 PM Pacific Time
 Register

November 12, 2019
4:00 PM - 5:00 PM EST

Hiring for Results
This interactive webinar focuses on the strategies and practices used by high performing managers to recruit, hire, and retain the most qualified, results-focused candidate for the job, thus impacting the revenue, service, and profitability of the organization. Through this webinar, participants will gain an understanding of the following:
  • Recruiting in today's market
  • The skills, abilities, and characteristics of high performers
  • Behavioral interviewing, what to ask?
  • Conducting the Interview and Hiring Decisions

Presented by Glenna Hecht
President and Founder, Humanistic Consulting


4:00 PM - 5:00 PM Eastern Time
3:00 PM - 4:00 PM Central Time
2:00 PM - 3:00 PM Mountain Time
1:00 PM - 2:00 PM Pacific Time
 Register

If you have questions regarding any of the FTD education programs, please contact us at 800.788.9000 ext. 7246240 or education@FTDi.com.