FTD University is pleased to offer our member florists a fun-filled and informative three-day workshop at FTD Boot Camp. The following schedule (subject to change) is a snapshot of the exciting opportunities for business and design knowledge to help enhance your skills.
Business and design sessions are led by FTD Education Consultant Ann Jordan AIFD, unless otherwise noted in the schedule. Pete Samek AIFD, FTD Quality Services Representative, assists during the hands-on design class.
8:00 AM |
Check-in at FTD
Meet at the entrance to FTD's 4-story building. Pick up your meeting materials, then enjoy some coffee and a snack while you get settled in for an exciting day of education. |
8:15 AM - 10:15 AM |
Business Session
Consumer Trends |
10:30 AM - 12:15 PM |
Business Session
Training & Motivating Employees |
12:15 PM |
Lunch
Enjoy a tasty lunch from a local restaurant while enjoying casual conversation with your fellow classmates and several FTD staff. |
1:00 PM - 3:00 PM |
Design Session
Everyday Design The first session will introduce the elements of color and form as well as the principles of harmony and unity. Techniques including layering, veiling and the proper use of common floral tools will also be incorporated. (Design tools provided.) Followed by design evaluation. |
3:15 PM - 5:15 PM |
Design Session
Sympathy Design The elements of form, line and space will be explored, along with the principles of proportion and balance. Techniques will include grouping, framing and basing. Followed by design evaluation. |
5:30 PM | Depart FTD |
6:00 PM - 7:30 PM |
Networking Dinner
Enjoy a casual, relaxing dinner at the DoubleTree Suites by Hilton - Downers Grove across from FTD while networking with your fellow classmates and FTD staff. |
8:00 AM |
Check-in at FTD
Meet at the entrance to FTD's 4-story building. Enjoy some coffee and a snack while you get settled in for an exciting day of education. |
8:15 AM - 10:00 AM |
Business Session
Effective Sales Techniques and Customer Service |
10:15 AM - 12:15 PM |
Business Session
Marketing |
12:15 PM |
Lunch Enjoy a tasty lunch from a local restaurant while enjoying casual conversation with your fellow classmates and several FTD Staff. |
1:15 PM - 3:15 PM |
Design Session
Designing for Young Professionals You'll explore the elements of color and texture and principles of harmony and rhythm. Techniques used will include sheltering and zoning. Followed by design evaluation. |
3:30 PM - 5:30 PM |
Design Session
Wedding Designs Incorporated elements will include color and balance, along with the principles of harmony and emphasis. A wide variety of techniques will be utilized, including hand-tied spiral, lacing, banding/binding, detailing and reflexing. Followed by design evaluation. |
5:30 PM |
Depart FTD Dinner is on your own. |
8:00 AM |
Check-in at FTD
Meet at the entrance to FTD's 4-story building. Enjoy some coffee and a snack while you get settled in for an exciting day of education. |
8:15 AM - 11:45 AM |
Business Session
Profitability and Cost of Goods (COGS) |
12:00 AM - 12:30 PM |
Design Demonstration
Body Flowers |
12:30 PM |
Lunch Enjoy a tasty lunch from a local restaurant while enjoying casual conversation with your fellow classmates and several FTD Staff. |
1:15 PM |
Tour of FTD Headquarters Take a quick tour of FTD's headquarters, including our own on-site photo studio. Meet briefly with your FTD Marketplace representative and your FTD Flower Exchange representative. View the latest holiday and everyday Marketplace containers. |
2:00 PM | Depart FTD for home |
2:00 PM |
SEO 101 (Optional Session) Learn tips and tricks for improving FREE traffic to your website. |
Schedule of Events: Click Here to view a full agenda and course description.
If you have questions regarding FTD Boot Camp, please contact us at education@FTDi.com.