FTD is excited to provide you with several tools and resources to ensure your Mother's Day is successful. To help you plan for anticipated demand, we have created a list of the projected Top 15 FTD.com best-selling bouquets for Mother's Day.
* Projections are subject to change based on market conditions and/or florist performance.
Arrangements shown above are ranked in order of projected sales and are the Deluxe versions.
Pricing shown above is Delivered SRP.
The following design tips are helpful during the holidays and every day. You can also find bouquet-specific design tips for each projected best seller in the top right corner of the product boxes above or Click Here for a .pdf to download.
The FTD Holiday Capacity tool enables you to view the last two year's statistics for FTD.com and florist-to-florist orders sent to your shop during the three major floral holidays (Christmas, Valentine's Day and Mother's Day), as well as indicate the number of orders you can fulfill this year.
Here's how it works:
Go to floristwiki.FTDi.com for more information on the new order capacity tool.
*FTD Florist Link is available to members using the following systems: Mercury X2 fall or newer,
Mercury Connect and Mercury Direct 5.0 or newer.
The greater the scope of products offered and the greater the delivery area serviced by your shop, the greater the chance your shop has to increase the quantity of orders received. FTD can show you how to get the most out of your membership by helping you get on the path to more orders, potentially increasing your shop's profitability.
For a complimentary Path to Orders review, contact FTD Member Solutions at 800.788.9000.
Book early to secure best pricing and availability. Contact your FTD Flower Exchange Representative at 800.767.4000 today or visit FTDFlowerExchange.com. Upon logging in click on the "Mother's Day" section found under the "Holidays & Events" tab.
Simply enter the number of codified containers for each style that you are projecting to sell (Standard, Deluxe and Premium), and the Stem Count Calculator will instantly tell you how many stems per flower variety you need.
Login today to add stem count calculator precision to your Mother's Day planning.
The good news about the top advertising mediums being used is that they are fairly cost-effective even for the smallest of flower shops.
We need your help! Each holiday, orders are left unfilled harming the reputation of local florists, and ultimately the industry. If you are not confident about being able to successfully deliver an order, please reject the order within 2 hours of receiving it instead of sending an ASK. This will allow the order to be sent back into the network to find a florist that can fill the order.
FTD has taken the initiative to have the industry's first protection policy that tracks all orders through the Mercury network and assesses charges on behalf of the sending florist if an order is not rejected or fulfilled in a timely manner. The charges allow the filling florist to take care of the customer whether it is to provide a full refund or send an apology bouquet.
For more information about the FTD Delayed Response Program, visit FTDi.com/Quality/DRP.
FTD continues to recognize that quality will define the floral industry. We're always seeking out new ways to improve the customer experience and retain their business with FTD and FTD Florists. Delivery confirmations should be sent by 7pm on the day of delivery after the recipient has received the order.
Don't forget: the delivery confirmation sends an email directly to the FTD.com customer informing them of the delivery.
For more information about the FTD Delivery Confirmation Program, visit FTDi.com/Quality/Delivery.
FTD Mercury Direct users have access to a website called FTD Unconfirmed Deliveries that makes sending a delivery confirmation easy and hassle-free. This website (FTDconfirm.com) enables Mercury Direct customers to easily process delivery confirmations that are sent over the Mercury Network to the sending florist or FTD.com.
To get started:
FTD Mercury X3 or X3 fall users have access to FTD Mercury Mobile, an iOS (iPhone, iPod Touch, iPad) and Android mobile application. The mobile app enables point of sale users to keep up with the FTD Mercury Dashboard when on the go. Users can also confirm deliveries remotely, either from individual orders displayed in the FTD Mercury Mobile Undelivered Orders screen or by an order number if working off of a delivery manifest.
For more information about FTD Mercury Mobile, visit floristwiki.FTDi.com/FTDMercuryMobile.
With so many things happening at once during the holidays, some employees that normally operate your Mercury system may be busy answering phones or making deliveries. We want to make sure that whoever is responding to the messages on your Mercury is comfortable sending and answering messages. We've developed this quick reference guide for you to post near your Mercury system that highlights the most common questions and answers.
Click Here for an FOL Mother's Day checklist to help you prepare.
To speak with an FTD Florists Online Service Representative
FTD Florists Online customers can instantly expand their Mother's Day offerings by adding WebGifts. This inventory-free customer direct service offers a collection of both floral and non-floral items for you to sell in-store and on-line. Boost add-on sales this Mother's Day and gain the following benefits:
Call FTD® WebGifts today at 866.926.5197 or Click Here for additional information.
Make sure to advertise that you can send orders worldwide, especially for Mother's Day. Let your customers know that flowers are a great gift to send when you cannot be there in person. Sending an international order over the Mercury is quick and easy!
If you have questions about how to send an international order, send a GEN message to
90-0266AA or email retrans@FTDi.com.