Did you know that sending a delivery confirmation is one of the top reasons why someone is a repeat customer?* With more and more gift providers offering such notifications, delivery confirmations are expected by customers instead of being seen as a perk.

Effective December 1, 2009, the FTD Delivery Confirmation Program will be one more way FTD and its network of quality florists continues to advance quality within the industry.

The goal of the new FTD Delivery Confirmation Program is for 100% of customers to receive a delivery confirmation within one business day after the order is delivered. The program is applicable for all orders including florist-to-florist, FTD.com and International.

Sending a delivery confirmation is made easy with step-by-step instructions when using FTD Mercury.

FTD Florists participation in this program is important to continue advancing quality within the floral industry and keep flower gift-giving at the top of customers’ minds. Therefore, a transmission credit will be given to filling florists that send a delivery confirmation within one business day after the order is delivered.  FTD recognizes the end of the business day at 10:59PM CST.  For example, if an order is delivered on Tuesday, the billing florist has until Wednesday at 10:59PM CST to send the delivery confirmation to be eligible for the transmission credit.  For more examples, review the Frequently Asked Questions (FAQ).

Transmission Credit:  $0.50

FTD continues to recognize how quality will define the floral industry by seeking out new ways to improve the customer experience and retain their business with FTD and FTD Florists. Delivery confirmation is just one more way to improve quality and enhance a customer’s experience.

Also effective December 1, 2009 the standard transmission fee is $2.00 (US) and $1.75 (CAD).

PLEASE NOTE: To prepare FTD Florists for the launch of the FTD Delivery Confirmation Programs, the October and November FTD Clearinghouse Statements will present the actual orders/delivery confirmation sent, so florists can evaluate their performance prior to the go live date of December 1, 2009.

*FTD.COM consumer survey, July 2009.

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