FTD is proud to introduce the Designer's Workshop Collection. This exciting new line is the perfect mix of modern and natural, free-flowing designs. You're going to love it - and your customers will too.
What makes this collection different?
The flowers are unique
Before purchasing the FTD Designer's Workshop containers, we recommend you review the floral recipes and then reach out to your local wholesaler to ensure they can source some of the unique flowers you will need. The FTD Flower Exchange will also be offering the flowers needed to create these designs.
The recipes will be updated quarterly In order to provide a continuously fresh and seasonal assortment for your customers, the Designer's Workshop recipes will be updated every quarter. Based on performance, some existing bouquets might stay in the assortment while other new recipes are introduced. The good news is that the new bouquets will feature the existing Designer's Workshop containers, so you can feel confident purchasing them from FTD Marketplace.
Some flowers should not be substituted
The visual aspect of these designs is extremely important and vital to customer satisfaction. Therefore, the following flowers, which if omitted will change the uniqueness of the design, should not be substituted:
The containers will also be used in holiday and everyday codified designs
Two of the containers, 1870 and 1871, are also featured in non-Designer's Workshop codified designs, so be sure to stock up on these particular SKUs which will be used in Fall and Christmas.
Additional substitution guidance is coming
Because these designs are so unique and it is important that they maintain their intended look and feel, the FTD team is assembling bouquet-specific substitution guidance for the Designer's Workshop Collection if needed. This guidance will be communicated to you in advance of the collection launching on FTD.com.