A Commitment to Our Florists

We believe in reinvesting in the people who make everything happen at FTD.

That's you. The small businesses. The multi-generational success stories and the people who are just starting out.

For years, you've specialized in delivering moments for life's most important occasions: holidays like Mother's Day and Valentine's Day, weddings, anniversaries, sickness, celebration of life and so much more. And it's time we improved the ways you can reach your maximum business potential through this partnership.

That's why we've taken the initiative to improve our technology offerings, so you can succeed and run your shop from anywhere. We've also eliminated nuisance fees and simplified our container offerings, so you can fill more orders without needing to carry a vast selection of containers. With an average AOV of $80+ and the help of major marketing partnership wins, we're making sure more profitable orders always end up in your hands.

We learned firsthand that anybody can ask for feedback - but a good partnership is one that responds. So if you ask yourself, why is FTD doing all this? It's for you, because this is the new FTD.