Co-op Advertising - FAQ

We are no longer accepting new Fund Requests for the 2016 Co-op Advertising program. Redemption forms for approved fund requests that were submitted prior to September 30 will be accepted through December 31, 2016. Please be sure to review the Proof of Advertising link to ensure you are submitting all required information to expedite your redemption. Questions can be directed to FTDAdvertising@ftdi.com.

What is the FTD Co-op Advertising Program?
The FTD Co-op Advertising Program was created to help our valued member florists build local brand awareness and drive business to your shop. When your shop uses the FTD logo alongside your shop logo in your advertising, FTD will reimburse 50% of eligible advertising costs up to $2,500, one-time in a calendar year ($3,000 in Canada).
How can my shop take advantage of the FTD Co-op Advertising Program?
Four key steps:
  1. Visit FTDi.com/coopadvertising to complete the Fund Request Form and request co-op funds 30 days in advance of the advertising campaign start date.
  2. Create your advertisement including the current FTD logo, which can be found in the FTD Image & Logo Library. FTD Style Guide requirements must be followed.
  3. Submit your advertising for review to ftdadvertising@FTDi.com
  4. Once the advertising runs, submit the Redemption Form, paid invoice and proof of advertising within 30 days to FTD.
Can my shop submit multiple times in a year?
No, the FTD Co-op Advertising Program reimbursement is paid to the main shop code one-time per calendar year. If your shop submits more than one time, the request will be denied.
Can my shop submit one advertisement for each of our locations?
No, the co-op funds are only available to the main shop code. Branch locations are not eligible.
Can my shop submit more than one type of media?
No, the reimbursement is currently for only one type of media. We recommend planning your advertising for the remainder of the year in advance and selecting the media that costs the most so you can get the full $2,500 ($3,000 in Canada) reimbursement.
Can my shop submit an advertisement that runs more than one month?
Yes, your shop is allowed to submit for an ongoing campaign (i.e. direct mail, weekly newspaper runs). In order to get pre-approved for a multi-month campaign for one medium, your shop should submit your Fund Request Form at least 30 days in advance of the date the advertisement will run. Please note the campaign start and end dates in the Fund Request Form. Then, once you submit for reimbursement, you will need to provide only one invoice from one vendor with the entire amount for the campaign. You should not submit more than one invoice with partial amounts.
Does my shop need to submit the advertising design before it runs for approval?
No, your shop does not need to submit the advertisement in advance. However, it is recommended that you send it to ftdadvertising@FTDi.com and the FTD marketing team will review it in advance. Please make sure to review the logo requirements for each advertising medium to make sure the placement guidelines are being followed.
How will my shop know if we have been pre-approved?
You will receive a pre-approval notification at the email address that you provided in your Fund Request Form from ftdadvertising@FTDi.com if your shop has been approved within 7 days of your submission. If your shop is denied pre-approval, you will receive notification within the same time frame.
What is considered eligible proof of advertising?
Media eligible for reimbursement and proof of advertising is listed here:
Media & Advertising Proof.
Can I show other product and logos alongside the FTD logo in my advertisement?
While we encourage you to promote your own shop logo, floral designs and products alongside the FTD logo, logos and branded products from non-FTD wire services alongside the FTD logo are NOT eligible for reimbursement.
Can you pay our vendor directly?
No, FTD is not able to pay a vendor directly. FTD will reimburse each member 50% of the paid invoice, up to $2,500 ($3,000 Canada) directly to your FTD Clearinghouse Statement within two months of receiving your Redemption Form, the paid invoice and your proof of advertising.
When will my shop receive reimbursement?
The Redemption Form, invoice and proof of advertising is due within thirty (30) days after the media runs or multi-month campaign ends. Reimbursement will occur within two months after invoices and proof of advertising are received by FTD. Please note, the redemption submission is not complete until the member mails the paid invoice and proof of advertising to:

FTD
c/o Florist Marketing Department
3113 Woodcreek Drive
Downers Grove, IL 60515
Phone: 800.788.9000
Where will my reimbursement show on my FTD Clearinghouse Statement?
You will find your reimbursement for the FTD Co-op Advertising Program listed in Section G of your FTD Clearinghouse Statement.