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Let us work for you. FTD constantly researches products and services that benefit FTD Members' businesses. Whether it be through Education Resources or outreach materials to help increase your Brand awareness - FTD is working for you.
FTD Education researches quality education partners to help assist your business needs. Visit the FTD Education Resources section and stay tuned for regular additions.
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Bridal Consultation Brochure by FTD Design Instructor Tina Stoecker AIFD
 Bridal consultations can be long and non-productive. Stoecker finds it easier to allow prospective brides to take home this downloadable brochure to plan their floral budgets in the comfort of their home. Although the sample does not contain pricing information, Stoecker has included price ranges for each item on the list. The bride can go down the list and set a budget for each floral category personal, ceremony and reception flowers. In most cases, looking at a brochure like this can be a "reality check" for brides who may have budgeted $400 for an eight attendant wedding party with 400 guests. In addition, this allows the bride to focus her floral dollars where she wants. If the table decorations are more important than the ceremony, she can simply adjust to keep her finances in balance.
This brochure works as an organizational tool for the consultation process. It contains a form to fill out all the pertinent information on ceremony and reception locations, quantity of corsages and contact names helping to expedite the meeting.
The additional pages in the brochure allow you to list your resume or shop profile. The wedding traditions and folklore have been collected from various sources. Feel free to use this information as a template to create your own brochure to promote your shop as a professional florist.
Wedding Guide (PDF Document)
Wedding Forms (Microsoft Word Documents)
Bridal Brochure (PDF Document)
Wedding Presenation Handout (PDF Document)
Other Educational Handouts from Tina Stoecker:
Wedding Program Handout (Microsoft Word Document)
Creating Impact With Visual Merchandising (Microsoft Word Document)
Designing On The Right Side Of Your Brain (Microsoft Word Document)
Holiday Heaven (Microsoft Word Document)
Marketing Magic (Microsoft Word Document)
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Cashing in on Corsages by FTD Design
Instructor Jeff Corbin AIFD, AAF, PFCI
 Spring events, such as Easter, Mother’s Day and proms, are prime
opportunities to capitalize on corsage business. However, many florists
shy away from this potential market. Jeff will explain how to reassess
and respect corsages for their profitability; practice and planning will
reward you generously.
Happy Hours by FTD Design Instructor Jeff Corbin AIFD, AAF, PFCI
Can florists have happy hours? Sure they can. Jeff shares the rules he has formulated in his store to make Happy Hour profitable for his business and fun for the customers.
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FTD Holiday Records Booklet
Reviewing your shop’s holiday performance is the first step in
guaranteeing the next holiday will be even better. The Holiday Records
booklet is an easy way to record all of the important information that
will contribute to more profitable holiday planning. Simply print this
document, and together with your staff, recap the holiday in a way
that will truly help you in strategizing your plan for next year.
Mercury Advantage and Wings users can take advantage of automated record keeping
through their respective technology platforms and the ‘Business Snapshot’
features. For more information on these benefits, contact Mercury Technology at
800-767-3222.
FTD Holiday
Records Booklet (PDF Document)
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Managing Employees: Evaluation Forms
Here are sample evaluation forms provided by FTD Member Doug Stuver from Norfolk Florist. Doug Stuver is an FTD FOCUS participant reaching out to fellow FTD Members with one of his shop's "best practices." Find evaluation forms here for several different key positions in most flower businesses. Also, cater these forms to your individual shop needs.
Notes regarding documents: The GOALS section is determined jointly by the employee and their manager at the start of the year. Employee's goals are unique to each employee. The GENERAL WORK PERFORMANCE section is the same for everyone in the company. The POSITION section varies by job description. Each area on the evaluation is scored based on a 1-4 rating scale to the tenth of a point. Each section of the form is averaged and an overall average of the sections is obtained for a total score. Raises are determined in part, based on an employee's score.
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About Chain Of Life Network®
Free Floral Care, Handling, and Marketing Information Website
The Chain of Life Network® website offers a comprehensive collection of floral care, handling, and marketing information. Developed by former Ohio State University Professor Dr. George Staby, over 440 crops are covered, hundreds of subjects are addressed in a question and answer format, and specific processing steps are presented for cut and potted crops. Thousands of research articles are summarized and over 1,000 commercial floral care products and good performing species and cultivars are listed with links to their suppliers. In addition, links to informative association and university websites are listed along with an intensive glossary. Best of all, the information is presented in easy-to-use format that can be searched and/or browsed. To tour the site and register for a free subscription, click on the following link.
www.chainoflifenetwork.org
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If you have questions or inquiries regarding FTD's Education Programs, contact education@ftdi.com.
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