Bridal Consultation Brochure by FTD Design Instructor Tina Stoecker AIFD, CFD, PFCI
Bridal consultations can be long and non-productive. Tina finds it easier to allow prospective brides to take home this downloadable brochure to plan their floral budgets in the comfort of their home. Although the sample does not contain pricing information, Tina has included price ranges for each item on the list. The bride can go down the list and set a budget for each floral category: personal, ceremony and reception flowers. In most cases, looking at a brochure like this can be a "reality check" for brides who may have budgeted $400 for an eight attendant wedding party with 400 guests. In addition, this allows the bride to focus her floral dollars where she wants. If the table decorations are more important than the ceremony, she can simply adjust to keep her finances in balance.
This brochure works as an organizational tool for the consultation process. It contains a form to fill out all the pertinent information on ceremony and reception locations, quantity of corsages and contact names helping to expedite the meeting.
The additional pages in the brochure allow you to list your resume or shop profile. The wedding traditions and folklore have been collected from various sources. Feel free to use this information as a template to create your own brochure to promote your shop as a professional florist.
Wedding Guide (PDF Document)
Wedding Forms (Microsoft Word Documents)
Bridal Brochure (PDF Document)
Wedding Presenation Handout (PDF Document)
Preparing for a Successful Holiday Season by FTD Design Instructor Tina Stoecker
Five weeks a year can be the best of times or the worst. Just when you think you have figured out how to manage
the madness of a particular holiday, the next one is upon you & your staff with a whole different set of criteria and
challenges. Each holiday has its own opportunities and issues. Planning and organization is the KEY to making sure you
effectively utilize product and staff to maximize your holiday sales!
You can view the webinar at http://www.ftduniversity.com.
Other Educational Handouts from Tina Stoecker:
Everyday Inspirations Presentation (Microsoft PowerPoint Document)
Wedding Program Handout (Microsoft Word Document)
Creating Impact With Visual Merchandising (Microsoft Word Document)
Designing On The Right Side Of Your Brain (Microsoft Word Document)
Holiday Heaven (Microsoft Word Document)
Marketing Magic (Microsoft Word Document)