Industry publications are excellent resources for florists to obtain up to date news on the industry, new products and services that are available and best practices. Week after week, the writers, editors and researchers of these publications work to unravel news to share with florists to help run their businesses more efficiently and profitably.
FTD brings you business highlights and educational articles from publications in the floral industry to keep you up to speed on the latest business, design and technology news.
Florists' Review (http://www.floristsreview.com)
Florists' Review magazine is a monthly trade publication that promotes the success offloral professionals and stimulates floral consumption. Its goal is to inform and inspire professional florists at all levels. Each issue is packed with ideas for fresh flower arrangements, wedding bouquets, marketing tips and lots of three-step how-to photos. They also publish two to four books each year and have become the industry leader in "how-to" design books.
FTD Members receive a special 15% discount on a Florists' Review subscription and book orders which is conveniently billed on your FTD Clearinghouse Statement.
CLICK HERE to fill out the online subscription/book order form or call
1-800-367-4708 to subscribe/order today!
SAF, Floral Management (http://www.safnow.org)
An industry leader since 1884, the Society of American Florists (SAF) offers members a wide array of useful information, business building products and services to help you with your day-to-day operations and to plan for future growth and success. SAF shares current industry trends and powerful marketing materials. They help the entire floral chain with an aggressive public relations program, and they are involved in current legislation that affects the entire industry.
Click HERE to find out about the benefits of SAF membership and Join Today!
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