Dear Valued FTD Florists,

As we all continue to adapt our daily lives and take extreme caution to slow the spread of COVID-19, I want to let you know that the FTD team has our florist members' health and business top of mind. We have been in regular contact with florists throughout the U.S. and Canada, as well as the Society of American Florists (SAF), to help us navigate this unprecedented experience.

As this situation is evolving daily, we want to give you some additional information and suggestions to be as helpful as possible during this global event:

• Effective immediately, FTD.com and ProFlowers.com will no longer accept orders being delivered to a hospital or nursing home until further notice to prevent the spread of the virus to the most vulnerable populations. Both sites are continuing to take orders for non-healthcare locations and are promoting hand-crafted arrangements delivered by florists to generate orders for your business.
• We want to help! The majority of the FTD headquarter and field sales teams are working from home and continuing to support our members and operations. While you can call for support, you are encouraged to communicate with us by email.
• Email marketing and social media are an effective way to keep in front of your customers. Our email marketing program is available to help provide your customers with updates about your business and let them know that you can help them stay connected to loved ones by sending flowers. Our team will handle all of the details and send out campaigns on your behalf saving you time - and one less thing to worry about!
• FTD Flower Exchange is available to serve all of your fresh flower needs. You can order product from the open market at competitive prices with a variety of shipping options. Reach out today to 800.767.4000 and talk with a dedicated fresh flower representative.
• If you are not able to take orders for delivery or need to temporarily close your shop, please SUSPEND your Mercury system. By suspending your system, it will prevent orders being sent to your shop. If you are not sure how to suspend your Mercury Point of Sale or Cloud technology, CLICK HERE for detailed instructions. Our Mercury Technology support team is also available to assist you by calling 888.205.7225.

Despite this being a very challenging environment, we are hearing about several ways member florists are adapting and serving their customers which is inspiring to see. The following are a few examples and additional information for your reference:

• While a couple of states and some large cities have restricted non-essential businesses from being open to the public, many shops are accepting phone and online orders only for delivery and curbside pick-up.
• If you're having trouble staffing for drivers, FTD Delivery Service is available for you to use to make sure your operations are seamless.
• SAF is a great resource for all florists throughout the industry. You can check out their dedicated section on SAFNow.org about the industry's response to COVID-19 and actions you can take as a small business owner. This information is available to all industry members, even if you are not a member of SAF.

We are all in this together. Throughout the floral industry, we are seeing many flower shops remain open and taking orders for delivery or curbside pick-up. Our florists are very resilient, creative thinkers that are adapting to ensure they can continue to service customers and continue to help connect people by saying more with flowers. Be well, and we will continue to be in touch.

Sincerely,

Tom Moeller
Executive Vice President, Florist Division