As we move through this week leading up to Valentine's Day, FTD is planning on significant growth in orders. As we have been projecting, we're up 50% compared to last year and the trend is expected to continue based upon our marketing plans. Be prepared for big days ahead!

The Valentine's Day top sellers to date are:

• Adore You™ Bouquet (V2)
• Sweet & Pretty™ Bouquet (B35)
• Sweetest Crush™ Bouquet (V3)
• Truly Stunning™ Bouquet (B54)
• You're Precious™ Bouquet (B55)

The entire FTD's Valentine's Day Codified collection is still trending to be about 60% of total orders for the holiday.

Our average order value continues to be high at nearly $80! Please keep this in mind when prioritizing your incoming order capacity. Orders from FTD are more profitable that other wire services.

Keeping your Mercury on throughout the entire holiday period is a very important part of your partnership with FTD as we move forward with a new order routing plan in March. The information we have shared in advance of the holiday is to help you prepare for your FTD orders. It is critical that you keep your incoming order capacity updated to let us know the number of orders you can fulfill for FTD. By updating this information, it can prevent you from suspending your system as the capacity tool will monitor your incoming orders. Learn more about how to adjust your order capacity.

As consumer expectations continue to rise, real-time delivery confirmations are more important than ever. FTD is offering a $0.25 per order credit on any delivery confirmed using the FREE Mercury Mobile app on February 13-14 by 5:30 pm (local time). Learn more about the Mercury Mobile app by watching our recently recorded how-to webinar on YouTube.

Since 1910, FTD has been the most trusted network of florists to deliver hand-crafted arrangements to millions of customers. When sending an order -- domestically or internationally -- you can continue to trust FTD's growing network, plus we're offering the most rewarding rebates in the industry. We've recently added more than 3,000 ZIP codes and 400 new members to offer you even more endpoints to deliver your orders!