Developing a Valentine's Day plan that offers our Florist Partners the greatest opportunity for success while focusing on the buying trends of consumers to drive orders is our goal for the first major holiday of 2020.

Valentine's Day is forecasted to deliver 50% more orders to florists' year-over-year starting the week of February 10 due to our marketing plans for FTD.com and the shifting of ProFlowers.com orders to be florist delivered. Keeping this growth in mind, it is critical you purchase the containers and fresh flowers you need to this projection for the best sellers to deliver an exceptional customer experience.

The Valentine's Day assortment features a streamlined list of flowers which is 35% less than last year to help you simplify your purchasing and production. View the flower list here. FTD Flower Exchange is offering competitive pricing on time saver bouquets for five projected best sellers - V2, V5, B35, B55 and B56. A refund may be issued on the V2, B35 and B55 bouquets if unused by February 19.

Starting on Monday, February 3, FTD and ProFlowers will both begin to limit the products available for delivery on February 13 and 14 to only the curated Valentine's Day collection and select Sympathy items to help you simplify your operations. Four birthday items will be available for delivery during the holiday period including BD2, B05, B07 and D5-4894.

As consumer expectations continue to rise, real-time delivery confirmations are more important than ever. FTD is offering a $0.25 per order credit on any delivery confirmed using the FREE Mercury Mobile app on February 13-14 by 5:30 pm (local time). Learn more about the app for Mercury Point of Sale users here.

Since 1910, FTD has been the most trusted network of florists to deliver hand-crafted arrangements to millions of customers. When sending an order -- domestically or internationally -- you can continue to trust FTD's growing network, plus we're offering the most rewarding rebates in the industry. We've recently added more than 3,000 ZIP codes and 400 new members to offer you even more endpoints to deliver your orders!