Comprehensive Marketing Tools

To be a great flower shop, driving traffic and then converting it into a sale is critical to your success. Our Florist Advisory Council shared with us their high-level view of what a Florist Partner needs to do to be a successful marketer:

  • Understand the importance of marketing
  • Invest in marketing and measures results
  • Build a unique story to share in market efforts
  • Leverage multiple marketing tactics ranging from word of mouth, Search Engine Marketing, Search Engine Optimization, email, social, direct mail, etc.
  • Leverage 3rd party resources as necessary
  • Incorporate value of reputation and brand building in efforts

Each member in our florist network is unique and distinctive. We know that our Florist Partners need specialized marketing tools to fit their needs. From a highly customizable website and a worldwide brand to match, FTD is your one stop shop for streamlined marketing solutions.

We offer a variety of marketing solutions like email marketing and pay-per-click which allows you to target your customers and create campaigns to improve performance.

FTD also has a unique website rating tool that allows Florist Partners to showcase ratings by customers, which helps convert browsers into buyers.