Leadership Development

Every great floral shop is backed by a strong leader. When asked what it means to excel as a great Florist Partner and leader, members of our Florist Advisory Council shared with us the following qualities:

  • Customer focused
  • Active involvement in the day-to-day activity
  • Short and long term strategic planner
  • Engages, supports and trains employees
  • Solid understanding of the store financials and operations
  • Solution oriented
  • Good at working with people

FTD offers a variety of resources to help owners, managers and designers develop their leadership skills to help make their business stand out. Whether it be leadership training or the trends everyone is talking about, our courses help you stay up to date and work smarter.

We provide our partners with free webinars throughout the year, along with a comprehensive library of recorded webinars that touch on a wide variety of topics.

FTD also offers an intensive three-day Boot Camp that is regarded by participating owners and managers as the "best money and time spent away from their shop." The goal is to ultimately grow your business and develop the critical skills needed to reach your goals.

Our expert Quality Assurance team also provides floral operations coaching on order fulfillment, flower care and handling and design. We make sure that you're informed on industry best practices to guide your team and optimize processes to deliver an exceptional customer experience.