Unique Designs to Drive Orders

The floral designs that our Florist Partners hand-craft demonstrate artistry, skill and creativity. When asked what a flower shop should have to excel in floral design, our Florist Advisory Council said:

  • Enough trained designers to support the store volume
  • A lead designer that is well trained and certified
  • A good design process in place
  • Designers understand care and handling, substitution, fill to value and arranging
  • Team understands the difference between designing and replicating

FTD has accredited members of the American Institute of Floral Designers (AIFD) leading the product development process who are focused on developing trend-forward products that customers will love. Our team is conscious of the need to create unique recipes and source containers that drive profitable orders.

Our expert Quality Assurance team is dedicated to sharing industry best practices to ensure that you have the right tools to deliver an exceptional customer experience.

We also offer a comprehensive library of how-to videos that are available on the Mercury Network YouTube channel.