Brand & Innovation

The iconic FTD Mercury Man logo is the most widely recognized floral symbol in the world and helps FTD Florists build awareness and promote their business.

Each year FTD invests heavily in integrated consumer marketing to reinforce the choice of flowers to say what's in their hearts.

As the innovators of the Good-Better-Best pricing strategy for the floral industry, FTD Florists benefit from higher average order values. Today, increasing order values is even easier with the addition of the "Exquisite" upgrade style.

Only FTD Florists have access to stunning floral collections created by highly acclaimed brands like Vera Wang and Better Homes and Gardens. Use FTD and these leading brands to elevate your shop's reputation and stand out from your competition.

Learn more about how FTD can help add value to your business. Call 800.788.9000 today.