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FTD Unveils the New and Improved FTD Flower Exchange
New buying platform offers discounts up to 40% below wholesale prices

DOWNERS GROVE, IL. (October 13, 2006) - The FTD Flower Exchange has been completely redesigned specifically to meet the needs of FTD retail florists. FTD's free online flower buying platform exclusively for FTD Members now has lower prices, expanded logistics solutions advanced search capabilities and more.

"The enhancements to the program have surpassed our expectations and we are confident our members will benefit from them in a number of ways," said Bill VanCleave, Executive Vice President of FTD Member Services. "With flowers up to 40 percent below wholesale prices and a group of quality vendors, the new FTD Flower Exchange will save florists money and provide them with the best flowers in the world."

FTD has developed direct relationships with premier growers from around the world in order to supply its florists with the best product from the best growers including Brand Flowers, Dole Fresh Flowers, Dos Gringos, Elite Flowers, Equiflor-Rio Roses, Passion Growers, the Queens' Flowers and more.

Furthermore, FTD has also hired a team of professionals who are dedicated to serving the needs of FTD Members. The logistics, sales, purchasing and quality teams are all committed to providing every FTD Member with a first class customer service experience and assisting with every flower purchasing need.

The logistic teams work with FTD Florists to chose the best delivery solution for their business including overnight and next day solutions, refrigerated LTL solutions and air freight solutions.
Whether a member wants to place their orders online or by phone, the FTD sales team will have the resources committed to responding to every member's needs.

Other highlights of the new FTD Flower Exchange:

· Selection: Buyers can browse through an expansive selection of product available for same-day shipment, farm direct purchases, pre-books and standing orders. There is also a very large selection of product including tropicals, combo boxes, bouquets, consumer bunches and greens. In addition, the site now features product photos uploaded directly by the growers.

· Grower Identification: Growers are identified by a specific grower number or grower logo. Once a florist has purchased from a grower, they will be able to search through all the items provided by that grower. FTD Members will know who is shipping their order and can make repeat purchases from the same grower.

· Daily Hot Buys: FTD negotiates daily specials on behalf of its members to provide the best pricing on products you use everyday and products that are unique and hard to find.

· Enhanced Search Capabilities: FTD Members can search by any combination of color, flower, variety or origin. Even better, florists can save their favorite searches so they have one-click access to the product they purchase most often.

· Expanded Payment Options: FTD Members have more flexibility during the checkout process to choose between credit card or the FTD Clearinghouse Statement at the time of checkout.

Visit the on-line training tutorial today at www.FTDFlowerExchange.com for more information. Call FTD Flower Exchange at 1-800-767-4000 or email ftdflowerexchange@ftdi.com for your FREE username and password.

 

ABOUT FTD GROUP, INC.
FTD Group, Inc. is a leading provider of floral-related products and services to consumers and retail florists, as well as other retail locations offering floral products, in the U.S., Canada, the U.K. and Ireland. The business is supported by the highly recognized FTD and Interflora brands. Both brands are supported by the Mercury Man logo, which is displayed in approximately 50,000 floral shops globally. The consumer businesses operate primarily through the www.FTD.COM Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and Ireland and are complemented by the florist businesses, which provide products and services to the independent florist networks

Press Contact
Megan Buchanan
FTD Inc.
3113 Woodcreek Drive
Downers Grove, IL 60515
Tel: 630-724-6540
Email: mbuchanan@ftdi.com

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