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FTD on the Road Shows Attract Florists from Throughout the U.S.

DOWNERS GROVE, IL. (August 30, 2006) - FTD introduced florists to a series of new events designed for floral industry professionals this summer by offering five FTD on the Road Shows. These FTD-exclusive events were held in conjunction with the major gift market shows in Dallas, Atlanta, Chicago, Los Angeles and New York City. These events featured an FTD trade fair; networking opportunities, technology demonstrations; plus business and design programs presented by experienced educators.

"As a leader in the floral industry, FTD's goal is to support our members by providing networking opportunities and quality education programs to help them meet their business needs," said Bill VanCleave, Executive Vice President of Member Service for FTD. "The FTD on the Road Shows were a great opportunity for our members to learn from leading business educators and designers in the industry. We're thrilled with the result of the shows and happy we could provide an exceptional series of events for our members."

The concept of the FTD on the Road Show was created to meet FTD Members at a destination where many of them already planned to congregate - the gift markets - as well as attract FTD Members who live in the region. During the one day program, FTD Members were able to shop and learn, as well as network during dinner followed by a design program to complete the day's events.

Creative design programs presented by FTD Design Instructors included:
· "Pristine Parties" by Jeff Corbin AIFD, AAF, PFCI
· "Weddings with Style" by Ian Prosser AIFD
· "Discovering the Corporate Client" by Toomie Farris AIFD
· "Christmas Floral Fantasies" by John Klingel AAF, AIFD, PFCI
· "Color In Style" by J. Keith White AIFD
· "Fabulous Centerpieces" by Deborah De La Flor AIFD
· "Ultimate Weddings" by Tina Stoecker AIFD, PFCI

"Education is the one of the most important aspects of our business and the education programs at the FTD on the Road Show helped us brush up on our design skills," said Ernestine McCrone of A Perfect Match in Gulfport, FL, who attended the FTD on the Road Show in Atlanta.

FTD Members also learned how to attract new customers and entice current customers during several business programs including:
· "Marketing Magic" presented by FTD Design Instructor Tina Stoecker AIFD, PFCI
· "Increasing Sales, Gaining Market Share and Building Customer Loyalty" presented by Gaylon Pyle of Quality Advantage Training and Consulting
· "Maximum Bang for Your Marketing Bucks" presented by Bob Negan of WhizBang Training

"We were very pleased with the format of the FTD on the Road Show. It allowed us to gather knowledge while networking with our fellow FTD Members," said Holly Milburn of The Finishing Touch in Crete, IL, who attended the FTD on the Road Show in Chicago.

Photos of the 2006 FTD on the Road Show events are now available at the Company's web site, www.FTDi.com/pressroom.

 

ABOUT FTD GROUP, INC.
FTD Group, Inc. is a leading provider of floral-related products and services to consumers and retail florists, as well as other retail locations offering floral products, in the U.S., Canada, the U.K. and Ireland. The business is supported by the highly recognized FTD and Interflora brands. Both brands are supported by the Mercury Man logo, which is displayed in approximately 50,000 floral shops globally. The consumer businesses operate primarily through the www.FTD.COM Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and Ireland and are complemented by the florist businesses, which provide products and services to the independent florist networks.

Press Contact
Megan Buchanan
FTD Inc.
3113 Woodcreek Drive
Downers Grove, IL 60515
Tel: 630-724-6540
Cell: 630-699-7088
Email: mbuchanan@ftdi.com

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