FTD UNVEILS NEW INTERNET DIRECTORY
FTDflorists.com Directs Consumers to Quality, Professional FTD Florists

DOWNERS GROVE, IL. (February 7, 2005) - FTD is pleased to introduce an exciting new Internet advertising program, FTDflorists.com, to help florists promote their Web sites and drive orders straight to FTD Florists. FTDflorists.com was designed specifically to create the best search engine results for common consumer searches to locate local florists.

"FTDflorists.com is a natural step for FTD to help FTD Members compete in today's ever-changing retail marketplace," says Michael Soenen, chief executive officer, FTD. "With an increase in floral orders being sent over the Internet, it is our goal to assist FTD Member Florists in promoting their Web sites and capturing these orders."

FTD will be promoting FTDflorists.com to millions of consumers via traditional national advertising vehicles such as co-op print ads starting with the Valentine's Day in Sports Illustrated magazine, and continuing through Easter and Mother's Day. Plus, FTD will be conducting online advertising efforts with search engines like Yahoo!, MSN, and Google. Consumers who visit search engine sites will be able to search for their local FTD Florists by city/state and/or zip code.

"The combined power of FTD helping local florists reach a mass market through FTDflorists.com and the fact that the local florists can bring that sale home reinforces the position that FTD is truly a business partner for us," says Edmund Oman, owner of Just Originals Flowers and more in Palm Harbor, Fla.

This effective marketing program is available in two advertising packages: Silver and Platinum. The Silver Package offers all general information about the shop and Web site, while the Platinum package adds promotional lines and premium online placement.

FTDflorists.com comes as a expected step for FTD partnered with Florists Online Web sites, the free marketing materials to help promote FTD Members' Web sites and online Yellow Pages advertising. Now, when consumers search for florists or flowers on major search engines, they will be directed right to FTD Florists through FTDflorists.com.

All FTD Florists can participate in this program whether they have a FTD Florists Online Web site, their own hosted Web site or a third party Web site.

For more information on FTDflorists.com, florists can contact the local FTD Business Consultant (FBC) or FTD Florists Online at 800-576-6721. You can also sign up online at www.FTDi.com/ftdfloristsonline/promote.htm.

About FTD
FTD, supported by its worldwide FTD brand, is a leading provider of floral services and products. FTD's Florist Business primarily markets floral products and services to approximately 20,000 FTD Members and other retail locations offering floral products in the U.S. and Canada and connects approximately 30,000 additional florists through affiliated or related organizations in 150 countries outside of North America. FTD's Consumer Business through its subsidiary FTD.COM, is a direct marketer of flowers and specialty gifts, primarily through the www.FTD.COM Web site and 1-800-SEND-FTD telephone number. Additional information about FTD is available at its Web site, www.FTDI.com.

Press Contact
Bridget Carlson
FTD Inc.
3113 Woodcreek Drive
Downers Grove, IL 60515
Tel: 630 724 6120
Fax: 630 724 6621
Email: bcarlson@ftdi.com

###

Home | Programs & Services | Mercury Technology | FTD Marketplace | Investor Relations