FTD provides public relations support to the FTD Brand and FTD Florists by actively communicating with media year-round to convey important messages about the high quality of FTD Florists and increase awareness of the FTD Brand. FTD also provides resources and tools for FTD Members to conduct in local PR efforts.

FOR THE MEDIA:

Press Room
Here you'll find all the press releases, media materials, photographs and contact information you'll need to stay updated on the recent projects of FTD and FTD Florists across the U.S. and in Canada.

FTD Newsletters
Each quarter FTD publishes a newsletter for FTD Members across the world. Each issue offers articles pertinent to the growth of FTD Florists and the industry.

Click here to learn how you can be featured in the FTD Newsletter!

National Sponsorships
FTD is committed to seeking out national sponsorship opportunities that offer high-profile media and marketing opportunities to highlight local FTD Florists and increase recognition for the FTD Brand. Each year, FTD continues to sponsor a float and advertise prominently during the popular Rose Parade®, which takes place annually on January 1st in Pasadena, California.

FOR THE FTD MEMBERS:

FTD PR KIT
FTD Members are invited to download the FTD PR Kit in Microsoft Word format. In this kit you will find generic press releases that can be customized with your shop information and used in your local PR efforts.

Breast Cancer Awareness
FTD Members can participate by promoting a specific pink bouquet in your shop and donating a percentage of the sale of the item to an organization that helps to research and fight breast cancer such as the Komen Foundation or the Breast Cancer Society of Canada.

Holding a fundraiser in your shop is easy! Simply prepare a beautiful pink bouquet using roses, carnations or any pink flowers – market the outreach in your community through public relations or advertising – and help fight breast cancer!

FTD supports your efforts through templates of press releases to help you marketing your outreach. If you have questions or ideas for other florists, email the Public Relations Department at prdept@ftdi.com.

Breast Cancer Awareness Press Release Templates:
U.S. Template
Canadian Template

Promotions
Driving traffic into FTD Florists' shops is one of FTD's day-to-day goals. In order to increase awareness of the quality of FTD Florists, FTD participates in several national and local market promotions and media outreach throughout the year. These promotions usually occur during the major holidays of the year and include
FTD^® Good Neighbor Day^®.

FTD Industry Events and Education Calendar

For more information
If you have questions regarding public relations, please email prdept@ftdi.com or call 800-788-9000 and ask for the PR Department.