Starting on Monday, February 3, FTD and ProFlowers will both begin to limit the products available for delivery on February 13 and 14 to only the curated Valentine's Day collection, select sympathy items and four birthday items [BD2, B03, B05 and D5-4894] to help you simplify your operations.

Starting on Monday, February 10, the only items available to select for delivery on February 13 and 14 will be the Valentine's Day collection and four sympathy items [EO-6059, E8-4812, C28-4893, S9-4979].

Visit www.FTDi.com/ValentinesDay to view the projected best sellers and other holiday resources.

Our Valentine's Day projected growth is on track with florist orders up more than 106% to last year! We have already taken twice as many orders for delivery on February 14 compared to last year. These results are due to our marketing plans for FTD.com and the shifting of ProFlowers.com orders to be florist delivered.

To reach customers shopping for flowers this Valentine's Day, FTD is using a variety of channels to reach shoppers that want to "Say More with Flowers."

Here are a few highlights of this year's campaign:

Social Video Content
So far, more than one MILLION views have been generated on a video created by FTD to celebrate love, thoughtful moments and share how viewers can "say more with flowers" for Valentine's Day. This video is part of a major social media campaign designed to inspire flower buying for the holiday.

YouTube Content
With 73% of adults in the U.S. using YouTube, FTD is leveraging the online platform to share video content by seven popular influencers talking about Valentine's Day and the impact of saying more with flowers. The videos ultimately drive viewers to buy flowers for the holiday.

Watch NFL quarterback Cam Newton
Watch Olympic gymnast Shawn Johnson

Radio
Radio spots promoting FTD.com are currently streaming nationally on Pandora, one of the largest streaming music providers with 60+ million monthly active users. There are also radio spots running in five major markets promoting flowers and gifts from ProFlowers.com. The markets are Chicago, New York, Boston, Phoenix and Minneapolis.

Did you know that FTD has the ability to block your shop from receiving codified or high volume, non-codified products? If your shop is needing assistance managing order volume or you are out of a product, you can reach out to distributiongroup@ftdi.com. The non-codified items that can be blocked include: B25-4126, B26-4400, B01, B02, B03, B04, B05, B06, B07, B35, B41, B42, B54, B55, B56 or FRT. You may also unblock by item once you have the product back in your inventory.

If you're not stocked up on Valentine's Day codified containers, you're going to miss out on orders! Nearly 50% of orders taken so far for the holiday are for codified containers, and we are projecting codified to be 60% of the total holiday orders. Order your codified today to make sure you're covered to fill our projected best sellers.

The Valentine's Day codified assortment features a streamlined list of flowers which is 35% less than last year to help you simplify your purchasing and production. FTD Flower Exchange is offering competitive pricing on the bulk flowers you need most for Valentine's Day - roses, roses, roses! Reach out to your FTD Flower Exchange rep at 800.767.4000 today for pricing and shipping options.