The Beyond Blue™ Bouquet is getting a refresh to improve customer satisfaction and offer better profitability to filling florists.
This bouquet is a customer favorite, but it also generates a lot of complaints from consumers and florists. Therefore with a few updates, we are re-launching the item on FTD.com in early March.
What's New with Beyond Blue™:
- Name will remain Beyond Blue™ and the codification will change to
- New SRP is $10 higher per style than the original recipe
- Increased profitability by featuring roses instead of spray roses
- More purple statice stems to add more “blue” and solve for a regular customer complaint
The original Beyond Blue™ (CDB) will remain on ProFlowers.com until network coverage can no longer support it. The Mercury order message will reference "Original" or "New" to assist your designers with which version to make.