Promote Your FTD Florists Online Web Site

Once FTD Florists Online activates your Web site, marketing your site is the key to success! There are 3 ways that consumers search for Web sites, and FTD has developed the following marketing services that can help you drive new customers to your Web site:

Search Engine Marketing

One of the primary methods consumers will try to find information on the Web is through a search engine. Google, Yahoo!, MSN, and others provide consumers the ability to enter keywords for Web sites they're looking to find. FTD is pleased to introduce a new directory service called www.FTDflorists.com, which is designed to provide FTD florists with incremental traffic to their Web sites from consumer searches performed on search engines.

FTDflorists.com will also be advertised through traditional FTD national advertising as well as online marketing efforts.

Click here for more information and to sign-up today!

Online Yellowpages Marketing

Another primary method that consumers utilize to find information on the Web is through online yellowpage directories. These are online versions of the big telephone directories that most florists traditionally advertise in. More and more consumers are now using these online versions to conduct searches they used to use the paper book for. FTD has developed an easy and cost-effective way for FTD florists to advertise in the leading online yellowpage directories at a fraction of the cost than what you can purchase on your own.

FTD's Online Yellowpages Program, allows you to advertise in Yahoo! Yellowpages, AOL Yellowpages, and Switchboard.com for at least 50% off the retail rates. 8 million consumer searches are performed annually in these directories for flowers or florists. 

U.S. | Click here for more information and to sign-up today!
Canada | Click here for more information and to sign-up today!

Retail Marketing

Every traditional customer interaction provides a retail florist with an opportunity to promote their Web site. To assist our FTD Florists Online customers in promoting their online business, FTD has created a FREE point-of-purchase advertising kit that you can order by clicking here!

Also, here are some other ideas to promote your Web site to your customers.

Questions? Please call 1-800-576-6721 Monday - Friday 8:30am - 5pm CST to speak to an FTD Florists Online Service Representative, or send a Mercury general (GEN) message to 90-8418AA, or email us at floristsonline@ftdi.com and we'll be happy to assist you!

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