Advertising and Marketing Your FTD Web Site

ADVERTISING TIPS
FTD Florists Online executes advertising and marketing for you by submitting your domain name(s) to a select group of search engines. However, it is your responsibility to market your site (domain name) to your local consumers. FTD Florists Online will help drive traffic to your site from around the world (i.e. search engines, FTD.COM, etc.) while allowing you to concentrate on local marketing efforts. The efforts put forth by both FTD Florists Online and you will help to maximize your Web site’s order potential. When marketing your domain name(s) to consumers, be sure to study the number of accesses or “hits” to your site. This information is shown on your monthly FTD Clearinghouse Statement under “External History”.

NO COST IDEAS!

• FREE MARKETING KIT Includes various marketing tools that we customize with your domain name.
• RECORDED PHONE MESSAGE Include your domain names/Web address(es) for closed and on-hold messages.
• LOCAL INSTITUTIONS List your Web address(s) with local churches, funeral homes, & chambers of commerce.
• LIST WITH FREE INTERNET DIRECTORIES Perform an Internet search. Type the keyword “Free Directories” to view Internet directories that can help promote your site worldwide for FREE.
• SUBMIT YOUR WEB ADDRESS TO ADDITIONAL SEARCH ENGINES FTD Florists Online does submit your Domain Name to a select group of search engines . Submit your Domain Name to ADDITIONAL search engines; many offer this service for FREE!
• WEB ADDRESS MARKETING — “GET THE WORD OUT” Encourage your employees to promote the use of online ordering to walk-in customers for 24/7 shopping convenience.

LOW COST IDEAS!

• ONLINE ADVERTISING AOL Yellow Pages, YellowPages, & SuperPages
• FTDFLORISTS.COM Internet advertising program that helps promote Web sites through search engines
• EMAIL MARKETING FTD has partnered with Constant Contact to offer easy and affordable email marketing
• ADDITIONAL FLORIST LISTINGS At www.ftdfloristsonline.com
• SIGNAGE Place your Web address on your storefront and on your delivery vehicle(s).
• BUSINESS CARDS & INVOICES Add your Web address to your business cards & invoices.
• FLYERS/DIRECT MAIL CAMPAIGNS Inform your local customers of your stores services and Internet presence through direct mail campaigns or flyers that can be distributed at various local events.

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