FTD^Ž CUSTOMER CHOICE PROGRAM

FTD knows that customers want to view the exact item they are purchasing. FTD.com will be featuring images of florist-filled arrangement upgrades. The ability to view the upgrade possibilities will make it more likely for customers to choose higher price-point items.

HERE'S HOW IT WORKS:

Customers go to FTD.com and begin shopping.
When a Customer Choice Program arrangement is selected, the shopper can scroll over the three price point categories - STANDARD, DELUXE AND PREMIUM - and see a photo of each arrangement based on the upgraded pricing.
By seeing how an extra $10 or $25 will upgrade an arrangement, customers can easily see the increased value of spending more on the order.
Fill the orders based on the recipes provided below, and in your Mercury message, for the three different price-point categories.

Clicking on the links below will open a PDF with information including images, recipes and SRPs.

IMPORTANT TIPS FOR FILLING FLORISTS
Vases are available through FTD Marketplace at 1-800-767-4000. Remember, the customer will see an image of the Deluxe and Premium versions online - please pay attention to the recipes!

PLEASE NOTE: Double-check your Mercury messages to ensure you are building the correct version of the arrangements.

All SRPs shown on the PDFs are before delivery.

For more information, call FTD Member Services at 1-800-788-9000.

This site is best viewed with Microsoft Internet Explorer 5.5 or greater or Netscape Navigator 4.74 or greater.

FTDŽ CUSTOMER CHOICE PROGRAM

FTD^Ž CUSTOMER CHOICE PROGRAM