 The Buying Power of AAA Members
Equitrend studies show that when AAA endorses a product in an ad, "intent to purchase" soars to 65%.
Other relevant AAA Member purchasing behaviors:
- Results from an existing AAA Show Your Card & Save program suggest up to 35% of AAA member purchases were new customers.
- Members obtain Show Your Card & Save discounts an average of 4.5 times within a 12 month period.
- One in five (18%) AAA Members bought flowers in the past 6 months - significantly more than non-members (13%)
- AAA Members are more than 40% more likely than non-members to have purchased flowers in the past 6 months from flower shops
- AAA Members spend 24% more than the average customer (based on average dollar per transaction)
- AAA Members shopped 12% more frequently per year than the average customer
- If AAA Members are an existing customer, they spend 31% more and shop 41% more frequently after given the Show Your Card & Save discount
Independent survey conducted by the New York Institute of Technology
2003 SYC&S Awareness and Usage Study
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